e.l.f. beauty

Naturium expands Sephora presence in Canada and Mexico

Mario Toneguzzi - September 21, 2026

The brand, which is owned by e.l.f. Beauty, began selling through Sephora in both markets Sept. 9, with Naturium products now available at Sephora Canada stores nationwide and online, while its Mexican launch is exclusive to Sephora Mexico stores and its website.

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