Founded in 2016, Viral Loops is a highly profitable, B2B referral marketing platform that enables businesses to design and manage subscription-based referral programs that drive word-of-mouth, increase retention, and reduce customer acquisition costs.
The letter frames EMERGE’s history in three phases, according to the company, and is intended to provide shareholders with a candid assessment of how the business has evolved and where it intends to focus going forward.
EMERGE said it will retain four brands across two main verticals. truLOCAL is its flagship grocery brand, a Canadian meat and seafood subscription service, and the golf vertical, which will now include UnderPar, JustGolfStuff, and Tee 2 Green.