Eva Salem

Canadian Tire shifts focus to growing fandom after reaching women’s sport investment milestone

Mario Toneguzzi - October 16, 2026

Canadian Tire’s Eva Salem discusses the company’s strategy to increase visibility, build audiences and grow women’s professional sport in Canada.

Canadian Tire Corporation makes “landmark” commitment to women’s professional sports

Mario Toneguzzi - October 14, 2026

CTC turns its focus to helping more Canadians discover, follow, and support women's sport.

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