AI use has become common across a range of activities, from travel planning and customer service interactions to health information and smart-device management.
With consumers more price-conscious, yet still spending in key categories, companies are rethinking how they price, promote, and position products in real time.
EY identified five consumer segments that are likely to emerge post-pandemic, ranging from pessimism to extravagance in months ahead. Businesses, including retailers, will have to adapt and innovate as a result.