Fiverr

Retailers intensify focus on AI, social media, and deep discounts for holidays: Fiverr report

Mario Toneguzzi - August 29, 2024

Research reveals that small-to-medium retailers are strategically adapting to holiday season challenges by leveraging social media, freelancers, and AI technologies to compete with larger e-commerce brands, while also targeting Gen Z consumers and addressing economic pressures like inflation.

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