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Gustavson Brand Trust

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Retailers at the Top in New Study on Canada’s Most Trusted Brands [Interview]

Mario Toneguzzi -
The study highlights why some consumers trust some retailers and not others, according to the dean of the Gustavson School of Business in an interview.
Main Archive

Faith in Brands Declines to an All-Time Low in Canada: Study

Mario Toneguzzi -
Trust in key institutions has been eroding significantly over the past few years with brand trust scores now at their lowest point. On the plus side, several retailers scored highly in the study.
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