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Retail Insider
Canada's Most-Read Online Retail Industry Publication.
News
Retailer News
Retailer Financials & Data
Retailer People News
Retailer Op-Eds
News Briefs
Retail Insider Reports
Report Hub
Shopping Centre Analysis
Luxury Retail Analysis
Daily Synopsis
From The Desk
More
Hot Wheels
What Mattel’s Strategy Says About the Future of Canada’s Toy Market
Lee Rivett
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August 6, 2026
Canada's toy market is evolving, and Mattel's latest strategy shows how Hot Wheels, building sets, collectibles and Barbie are shaping the industry's next chapter.
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