Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the North America, Europe and Australia through over 2,000 retail locations.
The return of the Canadian Football League after missing last season will be a boon for teams selling merchandise through their own stores and other retail outlets.
Headwear brand Lids will launch 45 boutique spaces with some as large as 1,500 square feet, marking the first time that DSW and the Shoe Company has had such a partnership.