Maybelline New York

Maybelline expands mental health campaign to focus on support networks (Video)

Mario Toneguzzi - October 9, 2026

Maybelline New York’s latest Brave Together campaign highlights the role of family and friends in mental health support, building on a global program launched in 2020.

Maybelline New York taps four Canadian artists to rework iconic jingle in new campaign (Videos)

Mario Toneguzzi - September 17, 2026

The campaign, called The Power of Maybe: The Canadian Jingle Reimagined, launched this week and features Nicolina, Liz Lokre, Naomi and Tia Wood, with each artist interpreting the jingle through her own music and approach to self-expression.

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