McKinsey & Company

Live Streaming Shopping Gains Traction in Canada as Retailers Embrace Concept: Expert

Mario Toneguzzi - December 16, 2021

Live streaming has seen huge success in China and retailers in Canada are now jumping on the bandwagon to grow sales.

Survey: Canadians’ Pessimistic View of Economy to Hit Retailers Amid Shift

Mario Toneguzzi - April 13, 2020

A study by McKinsey & Company shows that ¾ of Canadians say recent economic uncertainty is preventing them from making purchases. Consumer sentiment is also far lower in Canada than in the United States.

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