Montreal Canadiens

adidas Canada partners with Montreal Canadiens, Cole Caufield

Mario Toneguzzi - October 26, 2026

It gives adidas branding at the Bell Centre and feature the Canadiens winger in upcoming Canadian marketing campaigns.

BRP becomes official partner of Montreal Canadiens

Mario Toneguzzi - September 9, 2026

As part of the agreement, Can-Am and Ski-Doo vehicles will be permanently displayed at the Bell Centre.

KFC Canada Brings Montreal Forum Seats to Restaurants

Lee Rivett - April 23, 2026

KFC Canada installs original Montreal Forum seats in select locations to tap hockey nostalgia during the NHL playoffs.

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