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Retail Insider
Canada's Most-Read Online Retail Industry Publication.
News
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Retailer Financials & Data
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Daily Synopsis
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National Retail Federation
Study Reveals 70% of Shoppers Use AI to Seek Promotions
Lee Rivett
-
February 18, 2026
A recent study by XCCommerce and SmartBrief shows that more than 70% of consumers are utilizing AI tools to find better deals, prompting retailers to re-evaluate their promotional strategies in an increasingly digital marketplace.
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