The campaign is part of a broader global collaboration between the confectionery brand and Marvel that will include special packaging, consumer promotions and in-person experiences across more than 65 markets through 2026.
May 6 fundraiser marked the 32nd edition of the annual campaign, which directs proceeds and donations toward programs supporting families with critically sick and injured children.
Chick-fil-A opened its first Canadian restaurant in Toronto in 2019 and announced plans last year to add as many as 20 more restaurants across Canada by 2030.
One of the biggest strategic shifts has been evolving its messaging to lead with the unique consumer benefits of Everist for supporting hair and scalp health.
The company said customers in Toronto, Vancouver, Calgary and Edmonton who fall within designated delivery zones will be eligible for home delivery during the campaign period.
The campaign, called Paws Off Our Pets, includes public advocacy efforts, fundraising initiatives and a push for provincial legislation aimed at protecting companion animals from being used in experiments.
The increase is attributed to organic baseline restaurant growth, alongside increased restaurant count, which reached 87 operating restaurants at the end of Q1 2026.
Kirk will participate in campaigns, activations and other brand initiatives as the company expands its marketing and partnership efforts across Ontario.
The non-profit organization said its new 13,500-square-foot Saskatoon South store at 503 Nelson Rd. will open to the public on Thursday at 10 a.m., adding to its existing presence in the Saskatchewan city.