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NielsenIQ

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NIQ analysis of holiday spending patterns in Canada

Mario Toneguzzi -
Canadians are demonstrating resilience to economic pressures and uncertainty by adapting how and where they spend, prioritizing savings, promotions, and practicality over patriotic purchasing alone.
News

Buy Canadian movement gains momentum as consumers shift

Mario Toneguzzi -
In the face of growing economic uncertainty and political tensions, a clear message is emerging from consumers: support homegrown products or go without
News

New NielsenIQ—Sephora partnership announced

Mario Toneguzzi -
Sephora is the world’s leading global prestige beauty retail brand.
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