NielsenIQ (NIQ), a leading consumer intelligence company, and Sephora, the world’s leading prestige beauty omnichannel retailer, have announced a strategic collaboration to provide a more comprehensive view of the beauty landscape in North America.
This data sharing agreement unlocks access to a new level of insight into the beauty space, including expansive point-of-sale coverage of Sephora’s omnichannel business, increasing NielsenIQ’s total coverage of beauty. In addition, as a designated Recommended Insights Partner, Sephora will utilize NIQ’s data for best-in-class insights, empowering them to make well informed decisions across their organization.
The collaboration will also leverage NIQ’s expanded Omnishopper and Digital Purchases solution capabilities to better understand shifts in consumer buying behavior across both online and offline channels. Expanded Omnishopper, launched in January 2025, includes the world’s largest consumer panel with 250,000 highly engaged panelists.
“At Sephora, our beauty community is the heart of our business, and we are constantly seeking out forward-thinking partners to help us better serve our clients throughout their shopping journey with us, said Ryan Oto, Vice President, Business Intelligence & Analytics at Sephora. “This partnership with NielsenIQ is a strategic leap forward in how we listen to our beauty consumers, elevate insights across every touchpoint, and deliver on the future of beauty retail.”
Through the combined Omnishopper and Digital Purchases lens, Sephora will gain detailed insights into in-store and online shopping trends and preferences across NIQ’s comprehensive coverage of mass, drug, specialty, e-commerce, and social channels.
“NielsenIQ is deeply committed to beauty—and we’re especially proud to expand our coverage in prestige through this partnership with Sephora,” said Elizabeth Buchanan, President of North America at NielsenIQ.
“Beauty is one of the most dynamic and culturally relevant categories in retail today. By combining Sephora’s leadership in the space with our unmatched measurement capabilities, we’re bringing new precision and visibility to the brands shaping the future of beauty.”
Sephora is the world’s leading global prestige beauty retail brand with 56,000 employees operating in 35 markets. It has a highly engaged community of hundreds of millions of beauty followers across its global omnichannel network of more than 3,200 stores and iconic flagships, and its e-commerce and digital platforms with a curation of more than 300 brands and its own label, Sephora Collection.
It was founded in 1969 in Limoges, France and became part of the LVMH Group in 1997.
NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Its global reach spans over 90 countries covering approximately 85% of the world’s population and more than $7.2 trillion in global consumer spend.
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