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Revival of Loyalty Program Alliances in Canadian Retail Sector Seen as Response to Economic Downturn [Interview]

An expert discusses a notable trend in Canadian retail where retailers are re-establishing loyalty program alliances to engage consumers, boost sales, and compete effectively by keeping customers within their network.

Rakuten Rewards Canada Partners with Scene+

SCENE and Scotia Rewards partnered up and expanded to create Scene+, giving Canadians an enhanced loyalty program.
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