Scoops Ahoy

Scoops Ahoy: A Bitchin’ Experiential Marketing Tactic by Baskin-Robbins [Photos]

Retail Insider - July 15, 2019

The ice cream retailer redesigned one of its locations in keeping with the theme of Netflix’s wildly popular “Stranger Things”, and the result was experiential retail with a side of nostalgia, according to an expert.

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