SuperOrdinary

Groupe Marcelle targets U.S. beauty market with TikTok Shop launch

Mario Toneguzzi - August 11, 2026

Groupe Marcelle Inc. has expanded into the U.S. market with a dedicated TikTok presence and an online TikTok Shop, giving the Montreal-based beauty company a direct-to-consumer channel as it seeks to grow the Marcelle brand beyond Canada. The company, which...

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