Suzana Colic

Canadian Holiday Shoppers Turn to Early Deals and AI as Budgets Face Pressure: Accenture

Mario Toneguzzi - October 8, 2026

Accenture forecasts average holiday gifting spend of $717 as consumers seek value, compare prices and use GenAI tools to find deals and products.

AI Is Shaping Back-to-School Shopping for Canadian Consumers: Accenture

Mario Toneguzzi - August 24, 2026

AI is influencing how Canadians plan back-to-school purchases, with parents using AI tools to compare prices, build shopping lists and find products.

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