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TikTok

TikTok’s Influence on Food Trends and Consumer Spending

Sylvain Charlebois -
TikTok has transformed food marketing, driving viral trends that reshape consumer choices and industry strategies worldwide.

TikTok’s economic impact in Canada

Mario Toneguzzi -
TikTok said it not only delivers entertainment - it powers economic growth for 613,000 Canadian small and medium-sized businesses (SMBs) using the platform, and the Canadian economy at large. 

Canada’s first-ever TikTok SmallBiz Pop-up launched at Toronto’s Union Station (Interviews/Photos)

Mario Toneguzzi -
TikTok SmallBiz Pop-Up will be running until December 31

Cadillac Fairview Targets Younger Consumers for its Canadian Shopping Centres with Marketing Campaign

Mario Toneguzzi -
The unique initiative was inspired by a 1980s television commercial and aims to expand the demographic visiting the landlord's malls.

How a Small Retailer in the BC Interior Amassed Over a Million Social Media Followers in 4 Months

Mario Toneguzzi -
JJs Fashions in Trail began posting videos about its "hot boss" leading to explosive growth in social media interaction and brand awareness.

Massive Daily Lineups at Brandy Melville Stores in Canada a Result of Social Media

Jessica Finch -
Since June daily lineups at all three Canadian Brandy Melville stores have had many asking what is happening.
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