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TikTok

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TikTok’s Influence on Food Trends and Consumer Spending

Sylvain Charlebois -
TikTok has transformed food marketing, driving viral trends that reshape consumer choices and industry strategies worldwide.
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TikTok’s economic impact in Canada

Mario Toneguzzi -
TikTok said it not only delivers entertainment - it powers economic growth for 613,000 Canadian small and medium-sized businesses (SMBs) using the platform, and the Canadian economy at large. 
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Canada’s first-ever TikTok SmallBiz Pop-up launched at Toronto’s Union Station (Interviews/Photos)

Mario Toneguzzi -
TikTok SmallBiz Pop-Up will be running until December 31
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Cadillac Fairview Targets Younger Consumers for its Canadian Shopping Centres with Marketing Campaign

Mario Toneguzzi -
The unique initiative was inspired by a 1980s television commercial and aims to expand the demographic visiting the landlord's malls.
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How a Small Retailer in the BC Interior Amassed Over a Million Social Media Followers in 4 Months

Mario Toneguzzi -
JJs Fashions in Trail began posting videos about its "hot boss" leading to explosive growth in social media interaction and brand awareness.
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Massive Daily Lineups at Brandy Melville Stores in Canada a Result of Social Media

Jessica Finch -
Since June daily lineups at all three Canadian Brandy Melville stores have had many asking what is happening.
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