Wellensteyn

German outerwear brand Wellensteyn targets 2nd Canadian store after strong Niagara debut

Mario Toneguzzi - June 11, 2026

The success of the 2,350-square-foot store at Outlet Collection at Niagara demonstrates that Canada is a promising market for the international company and the goal is to open another in 2027.

German Outdoor Retailer Wellensteyn to Enter Canada and Open Stores with 5 Year Expansion Plan [Interviews]

Mario Toneguzzi - May 27, 2024

The first Canadian location will open this summer, as the brand known for its sturdy outerwear strategizes a national store expansion.

European Outdoor Coat Brand Wellensteyn to Enter Canadian Market and Open Stores [Interview]

Mario Toneguzzi - December 1, 2022

The brand is looking to open its first store in Canada in 2023, and will disrupt the already crowded outerwear category.

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