Petro-Canada has partnered with renowned Quebec chef Laurent Dagenais to introduce “SnackUps,” an innovative campaign that combines culinary creativity with customer rewards.
In a move designed to enhance the value proposition for its Petro-Points loyalty program members, Petro-Canada is offering a 50% boost in points earned on snack purchases for a limited time. This promotion coincides with the unveiling of unique snack “mashup” recipes created by Chef Dagenais, featuring popular brands available at Petro-Canada locations.
Chef Dagenais, a Montreal-based cookbook author and social media personality, has crafted three distinctive recipes that transform everyday snacks into gourmet treats. Among his creations are “BBQ DORITOS®-Crusted Chicken Wings,” “CHEETOS® and TOSTITOS® Nachos,” and “OREO® Ritz S’mores Bites.” These inventive dishes are aimed at people in Canada, particularly during road trips and long weekend gatherings.
Amanda Mitchell, Director of Loyalty for Suncor, expressed enthusiasm about the collaboration: “We’re thrilled to bring in one of the country’s top culinary talents to help show Canadians how they can combine our program and products with their own creativity, taking their snack game to the next level while earning more rewards.”
The SnackUps campaign is part of Petro-Canada’s ongoing efforts to enhance its loyalty program, which has been providing value to Canadian drivers for nearly three decades. The company continues to expand its offerings through partnerships with major financial and retail entities such as RBC® and Triangle Rewards®.
To promote the new initiative and boost Petro-Points membership, Petro-Canada has been hosting activations at prominent summer events across the country. Notable appearances include the Canadian National Exhibition in Toronto and the Pacific National Exhibition (PNE) Fair in Vancouver, both running until September 2. Visitors to these events can sign up for Petro-Points membership and participate in promotional activities for a chance to win prizes.
The Petro-Points program, established in 1995, allows members to earn points on fuel purchases, car washes, and in-store items. With every litre of fuel pumped or dollar spent, members earn 10 points, with 1,000 points equating to $1 in savings. New members receive a welcome bonus of 2,500 points, providing an immediate incentive to join the program.
Petro-Canada has also strengthened its rewards ecosystem through strategic partnerships. Members of Triangle Rewards® can earn additional Petro-Points and convert them into CT Money® for use at various Canadian Tire Corporation stores. Additionally, a longstanding partnership with RBC® offers instant fuel savings to customers who link their eligible debit or credit cards to their Petro-Points account.
