Canadian Tire Corporation (CTC) has launched its first rebranded fuel station under the Petro-Canada banner, marking a significant milestone in the partnership announced between the two companies in May 2023.
The inaugural rebranded site, located in Kitchener, Ontario, represents the beginning of a multi-year initiative that will see approximately 200 Canadian Tire Gas+ locations adopt the Petro-Canada branding. The strategic move aims to enhance the customer experience at fuel stations across Canada while maintaining the benefits of CTC’s popular Triangle Rewards program.
Despite the change in appearance, Petro-Canada has assured Canadian Tire’s Gas+ retail fuel customers that they will continue to earn Canadian Tire Money on their fuel purchases at both Petro-Canada and Gas+ locations nationwide. The seamless integration of loyalty programs is expected to drive additional value for millions of members and increase customer engagement.
Greg Hicks, President and CEO of Canadian Tire Corporation, highlighted the significance of this partnership, stating, “Through this new partnership, Canadian Tire Corporation will expand the reach of our Triangle Rewards program from over 200 gas stations to a network of more than 1,800, driving enhanced value for Canadians at the pumps by providing more opportunities for members to earn CT Money in a high-frequency category.”
The collaboration between CTC and Petro-Canada, a brand of Suncor Energy, is set to bring multiple benefits to both companies and their customers. For Canadian Tire, it establishes a competitive fuel source and a long-term fuel supply arrangement. Suncor, on the other hand, will see an increased presence of Petro-Canada branded stations across the country.
Canadian Tire Corporation will continue to own the locations. This arrangement is expected to enhance existing site productivity and provide Petro-Canada’s SuperPass commercial fleet program customers access to CTC’s network of stations.
The partnership also opens doors for future opportunities, allowing CTC to leverage Suncor’s scale and operating infrastructure. This could potentially lead to the introduction of more products and services to customers, including low carbon energy alternatives, aligning with growing environmental concerns and sustainability trends in the retail fuel sector.
Another bad idea from Canadian Tire .Last time they did something like this was getting rid of the motormaster name on their automotive parts that backfired .
We will see. Can’t be any worse off than them having Party City merchandise for sale on Canadian Tire floor spaces. Years ago, a similar initiative was put forth by a Craft and Nursery retailer in Ontario. The thought was “We sell craft products, maybe it would be a good idea to sell the stuff you put in those craft baskets that our customers make”. Needless to say, that retail is now out of business.
Hopefully, Canadian Tire doesn’t lose site of the customers that built the company. Much like Radio Shack, or Intertan had. Where are they now.
I have been a long term Canadian Tire Mastercard Gas Advantage customer. Today, I have been told that this card will no longer be valid for points when filling up at CT stations when they are rebranded to Petro Canada unless I change to the Mastercard Triangle credit card. It only offers up to 5 cents per litre as the CTS Gas Advantage card allows me up to 10 cents per litre depending on how much I use the card. Very disappointing. Unless I have been misinformed, I will be cancelling this card in the very near future.
Will the gas at Canadian Tire pumps be Top Tier rated like at Petro Canada stations.
the ‘new’ version, being PetroCan does not reduce the price at the pump, nor on it’s own cards. I used to get 10 cents/litre, pretty much all the time, now full price unless I can find a ‘real’ Gas+ station. Points are far less valuable for me – just another way to get customers to buy more in store. So disappointed with the sales pitch, hype and the way it’s ending up at the pump. Let’s revamp this, CT! AND I still can’t pay my Advantage account in cash at any of my local stores yet. (Word from the 800 number is that every single computer across the CT country has to be reset manually. In this day and technical age????)