Lax-A-Day®’s innovative campaign is taking a relaxing approach to the frustration of experiencing occasional constipation for Canadians.
Being Canada’s #1 source for gentle relief of occasional constipation, the Lax-A-Day® campaign turned the daily commute into an interactive and playful experience by leveraging a Toronto transit shelter.
Lax-A-Day®’s campaign is set to provide a much needed sense of relief and relaxation with its unique auditory and visual experience.
Commuters passing by the transit shelter at the corner of Queen Street East and Brooklyn Avenue will notice the playful pink wrapping that has transformed this everyday structure into what looks like their home bathroom.
A red button inside the shelter beckoning to be pressed may catch commuters by surprise with its relaxing audio, featuring bird calls, nature sounds and a soothing narrator’s voice encouraging commuters to enjoy their transit experience.
This stunt is part of the Lax-A-Day® campaign launching this fall nationwide. In addition to taking over Toronto transit, playful signage will be posted across the city, including the well-known Dundas Square.
Canadians living outside of Toronto can also experience a moment of comedic relief when viewing the video commercial that will be streaming from their phone and TV screens.
About Lax-A-Day®
Lax-A-Day® is Canada’s #1 doctor and pharmacist recommended laxative. It’s available over-the-counter in 5 formats so you can find the right one for you.
Are you looking for gentle relief from occasional constipation?
Try Lax-A-Day® for relief that’s gentle on your digestive tract and gentle on your taste buds. It’s 100% soluble and free of sugar, taste and grit, for a comfortable experience.
This product may not be right for you. Always read and follow the label. Lax-A-Day® is a registered trademark owned by Norwell Consumer Healthcare.
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