Norwell’s Lax-A-Day® Campaign Brings Relief To Commuters Experiencing Transit Delays

Date:

Share post:

Lax-A-Day®’s innovative campaign is taking a relaxing approach to the frustration of experiencing occasional constipation for Canadians.

Being Canada’s #1 source for gentle relief of occasional constipation, the Lax-A-Day® campaign turned the daily commute into an interactive and playful experience by leveraging a Toronto transit shelter.

Lax-A-Day®’s campaign is set to provide a much needed sense of relief and relaxation with its unique auditory and visual experience.

Commuters passing by the transit shelter at the corner of Queen Street East and Brooklyn Avenue will notice the playful pink wrapping that has transformed this everyday structure into what looks like their home bathroom.

A red button inside the shelter beckoning to be pressed may catch commuters by surprise with its relaxing audio, featuring bird calls, nature sounds and a soothing narrator’s voice encouraging commuters to enjoy their transit experience.

This stunt is part of the Lax-A-Day® campaign launching this fall nationwide. In addition to taking over Toronto transit, playful signage will be posted across the city, including the well-known Dundas Square.

Canadians living outside of Toronto can also experience a moment of comedic relief when viewing the video commercial that will be streaming from their phone and TV screens.

About Lax-A-Day®

Lax-A-Day® is Canada’s #1 doctor and pharmacist recommended laxative. It’s available over-the-counter in 5 formats so you can find the right one for you.

Are you looking for gentle relief from occasional constipation?

Try Lax-A-Day® for relief that’s gentle on your digestive tract and gentle on your taste buds. It’s 100% soluble and free of sugar, taste and grit, for a comfortable experience.

This product may not be right for you. Always read and follow the label. Lax-A-Day® is a registered trademark owned by Norwell Consumer Healthcare.

Partner content. To work with Retail Insider, contact Craig Patterson at: craig@retail-insider.com

Advertisement

RELATED ARTICLES

Load more

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Foodtastic Proposes to Acquire MTY Food Group for $43 Per Share in near $1-billion deal

“We believe MTY owns many wonderful brands and has many terrific franchisee partners. However, over the past decade, MTY became undisciplined in its operations and acquisitions."- Foodtastic

Shopify experiences 32% revenue growth in Q3

Shopify expects revenue to grow at a low-30s percentage rate in the fourth quarter on a year-over-year basis.

Sunterra shutting down another location in Alberta

Sunterra is shutting down its Calgary store in the Britannia neighbourhood which it has operated there for more than 30 years.

Toys“R”Us Canada to Make Comeback Through Nearly 300 Staples Stores

Toys“R”Us Canada is returning through a national partnership with Staples Canada, with shop-in-shops planned for close to 300 stores through 2027. The first location opens November 14 in Richmond Hill, introducing Toys“R”Us alongside the new Parties“R”Us concept.

How AI-Powered Shopping Recommendations Are Changing Holiday Retail and Brand Loyalty: Amperity

Amperity Co-CEO Derek Slager explains how retailers can turn AI-driven product discovery into repeat purchases through customer data, personalization and stronger brand relationships.

Retail Insider “Q3 2026 Health & Beauty Report”: Growth Depends on the Return Visit

Pharmacy services, beauty distribution and wellness formats are expanding in Canada. The Q3 report examines why repeat purchasing, service use and credible value matter beyond the initial launch.

Small businesses risk losing holiday shoppers by failing to plan for repeat business: Constant Contact

Constant Contact research finds 75 per cent of consumers plan to try a new small business this holiday season, but most owners lack strategies to retain those customers.

Alberta Small Businesses Face Rising Costs as 40% Report Weaker Performance: Merchant Growth

Merchant Growth's 2026 report finds Alberta small businesses struggling with inflation, trade-related costs and cash flow, with 14% planning to close.

NatureWell Launches in Canada at Shoppers Drug Mart, Expanding to 1,000 Stores Nationwide

U.S. beauty brand NatureWell enters Canada through an exclusive Shoppers Drug Mart partnership, bringing fragrance, body, hair and lip care products to 1,000 locations.

Advent Calendar Demand Surges 63% as Independent Retailers Expand Holiday Offerings: Faire

Faire data shows Advent calendar wholesale orders up 63% year over year, with toy, squishy, Halloween, tea and snack calendars driving demand among independent retailers.

Cadillac Fairview Sells Stakes in Two Major Malls to KingSett Amid Portfolio Shift

Cadillac Fairview has sold 50% interests in CF Markville and CF Fairview Pointe Claire to KingSett Capital, expanding a three-mall partnership as the company diversifies its real estate portfolio. The transactions come amid documented financial pressures, Hudson's Bay redevelopment requirements and KingSett's proposed acquisition of First Capital REIT assets.

Retailers expand physical security strategies beyond loss prevention: Genetec

A Genetec report finds retailers are using physical security data to improve operational efficiency, employee safety and customer experiences while modernizing aging systems.

More than half of self-employed Canadians used credit to cover everyday expenses: Money Mentors

A Money Mentors survey finds 53 per cent of Canadians earning self-employment income relied on credit for everyday expenses, highlighting financial pressures from unpredictable earnings.

Daily Synopsis: November 2, 2026

Birks names CEO, retail cyber attack concerns following European freezer hack, Western Canada's largest Christmas store returns, 7-Eleven looks to bring liquor to Sask stores, and other news.

Imaginaire and WINNERS Join Splitsville in CF Sherway Gardens Nordstrom Redevelopment

Cadillac Fairview has announced Imaginaire and WINNERS for the former Nordstrom at CF Sherway Gardens in Toronto. Together with Splitsville Bowl, the three tenants will occupy approximately 100,000 square feet of the former department store, with openings targeted for fall 2027.

RioCan raises 2026 earnings outlook as retail occupancy reaches record 98.9%

RioCan reports 5.1% growth in third-quarter Core FFO per unit, record retail occupancy and higher leasing rents as it updates its 2026 financial outlook.

First Capital REIT reports higher third-quarter earnings as rental rates rise

First Capital REIT reported 9.2 per cent growth in operating FFO per unit in the third quarter, supported by higher rental income and lease renewals, while portfolio occupancy edged lower.

Happy Belly signs agreement for 150 Heal Wellness locations in Texas

Happy Belly Food Group has signed a binding agreement to develop 150 Heal Wellness restaurants across Texas, expanding its U.S. franchise pipeline.

Cadillac Fairview outlines 2026 holiday programming across Canadian shopping centres

Cadillac Fairview is introducing interactive holiday displays, Santa experiences, seasonal events and extended shopping hours at its Canadian retail centres for 2026.

Walmart Brings Sparky AI Shopping Assistant to Canada

Walmart has launched its Sparky AI shopping assistant in Canada, bringing conversational product discovery and shopping-list tools to Walmart.ca and its mobile app. The rollout follows U.S. findings of higher average order values among Sparky users as Canadian retailers expand their AI commerce strategies.