Navigating cooling demand in Canada’s EV supply chain

Date:

Share post:

Canada is the only country in the Western Hemisphere with an end-to-end supply chain for electric vehicles (EV). Its EV manufacturing industry is the envy of the world. However, a cooling demand for EVs, caused by slower-than-expected consumer adoption, is disrupting the industry. Suppliers are now navigating a new headache: how to adjust their real estate footprints while still being prepared when demand inevitably ticks back up.

Similarly to the non-EV auto industry, the fledgling EV industry requires long-term investments and multi-year advanced planning. But for EVs, it’s harder to predict consumer preferences and regulatory changes. There’s also less robust infrastructure in the form of battery charging stations that keep electric vehicles running over long distances, increasing the level of risk taken on by industry participants when making long-term investments.

Canada benefits from a plethora of advantages, which have secured the country’s dominant place in the global EV supply chain. It possesses rich stores of natural resources needed from beginning to end of the EV lifecycle, including reserves of cobalt, graphite, lithium, and nickel, as well as sustainable hydroelectric power. The country boasts an educated workforce, a culture of preserving and restoring its environment, and the political will to offer incentives specifically earmarked to support the EV industry. Canada also enjoys the advantage of geographic proximity to the United States, including the U.S. “Battery Belt.”

Elected officials in the U.S. and Canada reacted to early consumer enthusiasm about EVs with a rapid rollout of financial incentives for manufacturers. However, several factors, such as consumers’ “range apprehension” or concern about access to EV charging stations due to a lack of infrastructure, as well as generational differences, have meant forecasts about EV adoption have proved overly optimistic– for now.

Individual car owners and households are the driving force behind slower-than-expected EV adoption. In contrast, large corporations and government entities with fleets of vehicles have been early EV adopters, as this transition is a key component enabling them to execute their ESG and decarbonization commitments.

Brandy Burdeniuk
Brandy Burdeniuk

“Corporate and governmental ESG commitments trickle down to large procurement and purchasing decisions that have resulted in entire fleets of electric vehicles. However, in an industry as volatile as the EV industry, you tend to miss projections. The industry assumed the adoption rate would be higher than it is right now. They’re adjusting to that, and we’re starting to see the ramifications,” said Brandy Burdeniuk, Director of ESG, North America, Avison Young.

Manufacturers expect EV demand to continue growing, albeit slower than initially expected. In the meantime, they are planning a ramp-up in demand for hybrid cars and a long tail, during which consumers will continue to use combustion cars as part of the broader energy transition.

As a result, some EV manufacturing occupiers of real estate and land, from the EV battery suppliers to the recycling plants, and every EV supply chain company in between, are currently faced with an underutilization challenge.

Sanjiv Chadha
Sanjiv Chadha

“We are hearing from suppliers and seeing from the Original Equipment Manufacturers (OEMs) that they are revising their strategies for EVs and pivoting more towards hybrid and gas combustion engines. There’s a trickle-down effect throughout the supply chain,” said Sanjiv Chadha, Principal, Occupier Services, Avison Young.

“The manufacturing sector is undergoing significant changes. Many industrial facilities are being repurposed to accommodate new technologies. However, adjusting production capabilities comes with considerable risks, challenges and uncertainties in today’s dynamic market environment. Right now, we are working with companies who are reassessing their real estate portfolios, considering partial divestments or rightsizing of their properties.”

(Content provided by Avison Young)

Related articles:

JOLT powers up Toronto: Free EV charging hits Canada

Subscribe to the Newsletter

Subscribe

* indicates required

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent articles

Dollarama Surpasses 1,700 Stores in Canada, With Hundreds More Planned

Dollarama has surpassed 1,700 stores in Canada and continues to pursue a long-term goal of approximately 2,200 locations nationwide as expansion plans move forward.

Ruby Liu Unveils TM Wander at Tsawwassen Mills and Outlines Vision for Canadian Retail

Ruby Liu discusses the launch of TM Wander at Tsawwassen Mills, future expansion plans, shopping centre acquisitions, support for entrepreneurs, and her vision for the future of Canadian retail.

Canadians driving surge in event-led travel as domestic bookings jump 15%: Flight Centre

Travellers are prioritizing meaningful experiences and exploring destinations closer to home.

Roots reports Q1 sales growth of 6.5% to $42.6 million

Net loss totaled ($10.1) million, as compared to ($7.9) million in Q1 2025.

SportChek opens Canada’s first-ever floating futsal pitch on Toronto Waterfront

SportChek Harbourfront FC brings together free public programming, interactive fan experiences, community play spaces and retail activations inspired by the growing excitement surrounding soccer in Canada.

Good Earth Coffeehouse opens at University of Alberta Hospital

Good Earth Coffeehouse is a network of authentic coffeehouses with over 50 locations across Canada.

Mondetta Expands Modern Ambition with Toronto, Calgary and Vancouver Stores

Mondetta is expanding its Modern Ambition menswear brand with new stores in Toronto, Calgary and Vancouver, while evaluating additional opportunities across Canada, the United States and Europe.

Federal government launches National Food Security Strategy

With the average transaction sitting at approximately $12 per person, restaurants provide an accessible source of nourishment for millions of Canadians.

Daily Synopsis: Jun 11, 2026

HBC Royal Charter welcomed at Winnipeg Ceremony, FreshCo opening 1st Vancouver Island store, Palliser Furniture acquired by Chinese company after 80 years, Bulgari opens in Vancouver, Dickey's Barbecue Pit opening at West Edmonton Mall, and other news.

What Happened to Canada’s Women’s Fashion Chains?

Many of Canada’s iconic women’s fashion chains have disappeared. Retail expert Antony Karabus explains how fast fashion, casualization and economic shifts changed the industry.

Chanel Opens Largest Store in Canada at Oakridge Park in Vancouver

Chanel has opened its largest store in Canada at Oakridge Park in Vancouver. The 13,000-square-foot location is the brand's first full-concept store in Canada and a key addition to the development's luxury retail lineup.

Dollarama sees more than 21% year-over-year sales growth in Q1, surpassing $1.8 billion

Net earnings increased by 10.4% to $302.3 million, resulting in a 13.3% increase in diluted net earnings per common share to $1.11, compared to $0.98.

Advertising influencing people to place a bet: CPA Canada

“You can’t hide from it; gambling ads are everywhere."

lululemon Returns to Oakridge Park with New Store Concept

lululemon has returned to Oakridge Park with one of its newest Canadian store concepts, featuring Pacific Northwest-inspired design, local programming and community engagement.

Pinterest sports trend report shows surge in women’s sports fashion and beauty trends

The La Roche Posay activation will run until July 22. 

German outerwear brand Wellensteyn targets 2nd Canadian store after strong Niagara debut

The success of the 2,350-square-foot store at Outlet Collection at Niagara demonstrates that Canada is a promising market for the international company and the goal is to open another in 2027.

Jersey Mike’s Subs to open 3rd downtown Toronto location

Redberry will open the third downtown Toronto Jersey Mike’s Subs at 160 Bloor St. E. on Wednesday June 17, with a fundraiser for Make-A-Wish Canada.

Honestly Good Chicken Fingers opens 4th location at Stock Yards Village in West Toronto 

With locations in Etobicoke, The Well and Vaughan Mills, the Stock Yards Village opening marks the fourth location in the Toronto area and sets the stage for broader growth across Canada and the United States.

CFIB urges Ottawa to protect supply chains in Canada Labour Code reforms

"Cancelled orders, delayed shipments, lost income: small businesses pay the price every time federally regulated supply chains grind to a halt."

Financial anxiety surges in Canada as costs climb

The number of those gripped by anxiety when thinking about personal finances has surged to 60%.

Daily Synopsis: Jun 10, 2026

FIFA store opens in downtown Vancouver without price tags, Calgary's European Bakery marks 20 years, Montreal Dunkin' operators bank on nostalgia, Bulgari unveils Oakridge Park store, vagrancy concerns on Spring Garden Road in Halifax, and other news.

Licensed establishments in Alberta now able to serve alcohol as early as 6 a.m.

This change gives licensees the option to open earlier to meet business needs and customer demand, including during occasions such as international sporting events and cultural celebrations.

How small businesses are leveraging social media and AI to capture consumer attention: Constant Contact

Globally, 73% of small business owners identify as "Creators" in some capacity.

A&W launching major Canadian airport expansion of Pret A Manger

The first Canadian Pret airport location is expected to open in the international terminal at YVR in early June, with additional airport openings anticipated to continue through the second half of 2026.

VIDEO: Calgary Downtown Revitalization gains momentum

Addressing safety remains a priority, with the city advancing a community-based strategy alongside increased enforcement and services.