Navigating cooling demand in Canada’s EV supply chain

Date:

Share post:

Canada is the only country in the Western Hemisphere with an end-to-end supply chain for electric vehicles (EV). Its EV manufacturing industry is the envy of the world. However, a cooling demand for EVs, caused by slower-than-expected consumer adoption, is disrupting the industry. Suppliers are now navigating a new headache: how to adjust their real estate footprints while still being prepared when demand inevitably ticks back up.

Similarly to the non-EV auto industry, the fledgling EV industry requires long-term investments and multi-year advanced planning. But for EVs, it’s harder to predict consumer preferences and regulatory changes. There’s also less robust infrastructure in the form of battery charging stations that keep electric vehicles running over long distances, increasing the level of risk taken on by industry participants when making long-term investments.

Canada benefits from a plethora of advantages, which have secured the country’s dominant place in the global EV supply chain. It possesses rich stores of natural resources needed from beginning to end of the EV lifecycle, including reserves of cobalt, graphite, lithium, and nickel, as well as sustainable hydroelectric power. The country boasts an educated workforce, a culture of preserving and restoring its environment, and the political will to offer incentives specifically earmarked to support the EV industry. Canada also enjoys the advantage of geographic proximity to the United States, including the U.S. “Battery Belt.”

Elected officials in the U.S. and Canada reacted to early consumer enthusiasm about EVs with a rapid rollout of financial incentives for manufacturers. However, several factors, such as consumers’ “range apprehension” or concern about access to EV charging stations due to a lack of infrastructure, as well as generational differences, have meant forecasts about EV adoption have proved overly optimistic– for now.

Individual car owners and households are the driving force behind slower-than-expected EV adoption. In contrast, large corporations and government entities with fleets of vehicles have been early EV adopters, as this transition is a key component enabling them to execute their ESG and decarbonization commitments.

Brandy Burdeniuk
Brandy Burdeniuk

“Corporate and governmental ESG commitments trickle down to large procurement and purchasing decisions that have resulted in entire fleets of electric vehicles. However, in an industry as volatile as the EV industry, you tend to miss projections. The industry assumed the adoption rate would be higher than it is right now. They’re adjusting to that, and we’re starting to see the ramifications,” said Brandy Burdeniuk, Director of ESG, North America, Avison Young.

Manufacturers expect EV demand to continue growing, albeit slower than initially expected. In the meantime, they are planning a ramp-up in demand for hybrid cars and a long tail, during which consumers will continue to use combustion cars as part of the broader energy transition.

As a result, some EV manufacturing occupiers of real estate and land, from the EV battery suppliers to the recycling plants, and every EV supply chain company in between, are currently faced with an underutilization challenge.

Sanjiv Chadha
Sanjiv Chadha

“We are hearing from suppliers and seeing from the Original Equipment Manufacturers (OEMs) that they are revising their strategies for EVs and pivoting more towards hybrid and gas combustion engines. There’s a trickle-down effect throughout the supply chain,” said Sanjiv Chadha, Principal, Occupier Services, Avison Young.

“The manufacturing sector is undergoing significant changes. Many industrial facilities are being repurposed to accommodate new technologies. However, adjusting production capabilities comes with considerable risks, challenges and uncertainties in today’s dynamic market environment. Right now, we are working with companies who are reassessing their real estate portfolios, considering partial divestments or rightsizing of their properties.”

(Content provided by Avison Young)

Related articles:

JOLT powers up Toronto: Free EV charging hits Canada

RELATED ARTICLES

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

From The Desk: Social Media Growth, Store Modernization and AI’s Impact on Retail Marketing

Canadian retailers focus on digital-driven growth, store upgrades and authentic brand experiences amid rising AI-produced marketing content and property shifts.

Retail Insider’s Canadian Retail Monitor: October 2026 — Retail Spending Rebounds, but Growth Remains Uneven

Canadian retail sales rose 1.2% in August 2026 to $74.6 billion, with gains across all nine major subsectors. Retail Insider's October Canadian Retail Monitor examines category performance, regional differences, wholesale activity, e-commerce growth and persistent affordability pressures heading into the holiday season.

RETHINK Retail Expands Executive Communities Under Canadian Leadership

RETHINK Retail is expanding its executive communities under Canadian CEO Marie Chevrier Schwartz, with Chris Parsons appointed VP of Audience. The company is developing Canadian programming focused on AI, retail media and industry collaboration.

Retail sales climb to nearly $75 billion in August: Statistics Canada

Core retail sales, which exclude gasoline stations and fuel vendors and motor vehicle and parts dealers, were up 1.1% in August.

Retail Insider “Q3 2026 Apparel & Fashion Report”: Stores Have to Earn Their Investment

Canadian fashion retailers are expanding, relocating and closing stores within the same market. The Q3 report examines why location productivity and network contribution matter more than headline store counts.

Canadian Franchise Sector Supports Nearly 2 Million Jobs: CFA

Canadian Franchise Association CEO Sherry McNeil discusses franchise ownership, opportunities for entrepreneurs, industry growth and the importance of due diligence.

OpenTable report highlights restaurants’ economic impact on Canadian communities

OpenTable survey finds half of Canadian diners spend an average of $133 at nearby businesses before or after restaurant visits, while no-shows remain a cost for operators.

Tahini’s targets 30 new restaurants as social media drives franchise growth

The Canadian Mediterranean fusion chain has 76 restaurants and plans further expansion in Canada and the U.S., with some franchisees discovering the brand online.

Toronto-Based Panda Hub Raises $4 Million to Expand Mobile Car Care Marketplace

Panda Hub plans to launch its Panda 2.0 platform, enter new markets and add premium automotive services as it prepares for Series A funding.

Canadian Small Businesses Emphasize Local Identity as Holiday Costs Rise: VistaPrint Survey

VistaPrint research finds 51% of Canadian small businesses cite financial pressures as a key holiday challenge, while 32% prioritize attracting new customers.

Daily Synopsis: October 22, 2026

Canada Post starting weekend parcel delivery in Toronto Montreal and Ottawa, Walmart Supercentre opens in Fort McMurray, Stony Plain Costco under construction, adults drive Halloween candy sales, and other news.

Kith Opens Second Canadian Storefront at Vancouver’s Oakridge Park

Kith has opened its second Canadian store at Oakridge Park in Vancouver. The approximately 9,000-square-foot store features men's, women's and children's fashion, footwear, Kith Treats and a distinctive street-facing design within the shopping centre's expanding international retail mix.

NAPA Canada Sales Rise 9% as Acquisitions Drive Expansion Amid Soft Market

NAPA Canada reported 9% sales growth in the third quarter of 2026, supported by its acquisition of Benson Auto Parts. Comparable sales rose just 1%, highlighting subdued demand as parent UAP expands its Canadian automotive distribution and repair network.

MUJI opening first Vancouver Island store as Canadian expansion continues

The Japanese retailer is introducing a community partnership program in Victoria, with plans to extend the initiative to future Canadian store openings.

WitchSchool Canada Tests ‘Reciprocal Retail’ Model in Ottawa’s ByWard Market

WitchSchool Canada is testing a collaborative retail model in a 160-square-foot storefront in Ottawa’s ByWard Market. Founder Kiki Keskinen says the grant-supported residency connects independent entrepreneurs through shared programming, customer referrals and promotional opportunities, while raising questions about long-term operating costs.

Cozey doubles size of Toronto flagship showroom (Photos)

The furniture retailer is expanding its Queen Street West location as it adds products and prepares for new store openings in Edmonton and New York City.

CouchHaus Expands Toronto Presence With New King East Pop-Up Showroom

The Canadian furniture brand is returning to Toronto after its 2024 Stackt Market test, using an in-person showroom to support customer experience and national growth.

Retail Insider “Q3 2026 Grocery Report”: More Capacity, a Harder Fight for the Basket

Canadian grocers are adding stores, converting banners and reworking online fulfilment. The Q3 report examines whether more capacity can capture additional household spending at an acceptable cost.

Two-thirds of small business owners plan to exit within decade, CFIB says

A CFIB report says limited succession planning could put Canadian business assets, jobs and community services at risk as owners prepare to retire or sell.

One in four Canadian small business owners required to guarantee financing personally: Equifax

Equifax Canada survey finds younger entrepreneurs are more likely to use personal credit and assets to support their businesses as owners face customer, cost and cash-flow pressures.