Tim Hortons says its fifth annual Orange Sprinkle Donut campaign has raised $942,000 for Indigenous organizations across Canada.
Held annually on Sept. 30, the initiative donates 100 per cent of proceeds from Orange Sprinkle Donut sales to five Indigenous organizations: Orange Shirt Society, the Gord Downie & Chanie Wenjack Fund, the Indian Residential School Survivors Society (IRSSS), Ulnooweg Education Centre, and in Quebec, the New Pathways Foundation.
The fundraising campaign was created in 2021 by a group of Indigenous Tim Hortons restaurant owners. Since its inception, it has raised more than $5.3 million.
“Thank you for helping us raise $942,000 in just one day for Indigenous organizations,” said Hope Bagozzi, chief marketing officer for Tim Hortons. “The incredible support from guests and Tims restaurant owners is a testament to how we can all come together to make a difference.”
Shannon Henderson, chief operating officer of the Orange Shirt Society, said the campaign represents more than financial support.
“We are deeply moved by Tim Hortons continued dedication to the Orange Shirt Society through the Orange Sprinkle Donut campaign,” said Henderson. “Your generosity is more than a donation — it’s a powerful act of reconciliation and remembrance. These contributions help us sustain meaningful programs that uplift Indigenous voices, educate communities, and support healing across generations. Thank you for standing with us and helping ensure that Every Child Matters.”
The Gord Downie & Chanie Wenjack Fund said the campaign helps extend the reach of its educational programs.
“With support from the Orange Sprinkle Donut campaign, the Gord Downie & Chanie Wenjack Fund is reaching more than 9,500 educators from coast to coast to coast through our Legacy Schools program,” said Sarah Midanik, president and CEO. “This year, as we commemorate the 10th anniversary of the Truth and Reconciliation Commission’s Final Report and 94 Calls to Action, Tim Hortons continued support enables us to broaden our reach and create meaningful opportunities for educators and students to respond to the Calls to Action.”
Angela White, executive director of the Indian Residential School Survivors Society, said the support helps address increasing demand for services.
“IRSSS is honoured to once again be a beneficiary of the Orange Sprinkle Donut campaign, and we are grateful to Tim Hortons and their guests across Canada for this generous support,” said White. “The demand for our services continues to grow each year, and this partnership helps ensure we can reach more communities, including remote areas, with the healing resources they need today and for generations to come.”
At the Ulnooweg Education Centre, the funds contribute to youth-focused cultural programming.
“Our partnership with Tim Hortons’ Orange Sprinkle Donut campaign helps us create spaces where Indigenous youth can grow together,” said Chris Googoo, chief operating officer. “These camps encourage confidence, culture, and connection, ensuring that Indigenous youth leave with stronger community ties and a brighter outlook for the future.”
Marie-Claude Cleary, general manager of the New Pathways Foundation, said the campaign directly impacts First Nations youth in Quebec.
“The New Pathways Foundation wishes to express its deep gratitude to the Tim Hortons family who, year after year, support First Nations youth with heart through this meaningful campaign,” said Cleary. “Thanks to this commitment, we are able to continue our mission and offer youth from First Nations communities in Quebec opportunities that truly match their dreams.”
More from Retail Insider:
