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Sensei Farms produce launches at Fortinos stores

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Sensei Farms has launched its locally grown greenhouse produce across all 24 Fortinos supermarket locations in the Greater Toronto Area, marking the company’s official entry into the Canadian retail market.

The announcement was made recently by Sensei Farms in partnership with Loblaw Companies Ltd., Canada’s largest grocery retailer.

Kevin Climie
Kevin Climie

“At Fortinos, we take great pride in offering our customers the freshest, highest-quality produce — and partnering with Sensei Farms allows us to do just that,” said Kevin Climie, senior director, produce, floral and bulk foods at Fortinos Supermarkets. “Sensei’s innovative approach to greenhouse growing and their commitment to sustainability align perfectly with our focus on supporting local growers and delivering exceptional freshness year-round.”

Sensei Farms operates a large greenhouse in Leamington, Ont., where it uses advanced agricultural practices to grow produce for local communities.

Jessica Vasisht
Jessica Vasisht

“We are thrilled to bring our products to Canadian shoppers,” said Jessica Vasisht, senior vice-president of sales and marketing at Sensei Farms. “Our shared commitment to provide locally sourced produce, preserve the environment, and promote human nutrition makes Fortinos a great fit for our brand.”

Fortinos stores are carrying four Sensei Farms products: Baby Spinach (4 oz), Green Butter Lettuce (5 oz), Green Lettuce Blend (5 oz), and Romaine Lettuce (5 oz).

“We’re excited to introduce Sensei Farms’ lineup to our customers,” said Paul Scavone, senior merchandising manager, produce at Fortinos Supermarkets. “These four fresh, locally grown greens are a great fit for Fortinos shoppers who value quality, freshness, and Ontario-grown produce.”

All Sensei Farms items are packaged in recyclable paperboard trays designed for 360-degree product visibility and feature a peel-and-reseal closure to preserve freshness and extend shelf life.

Sensei Farms operates farms in Ontario and on the Hawaiian Island of Lāna‘i, with a combined capacity to grow more than 15.5 million pounds of produce annually.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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