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Chatters marks 35 years with focus on people, digital growth and national expansion

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Chatters Hair Salon is marking its 35th anniversary, highlighting its national growth and continued investment in staff, digital tools and customer experience.

The salon-based retailer said the milestone reflects its evolution from a stylist-founded business into a company with more than 115 locations and over 1,200 professionals across Canada.

Founded by stylists, the company said it has built its business around training, career development and in-salon expertise, while expanding its retail and digital capabilities to meet changing consumer expectations.

Chatters said education and ongoing training remain central to its operations, supporting stylists in developing their skills and building long-term careers within the organization.

Jason Volk
Jason Volk

“When we founded Chatters, our goal was to build something special for stylists and for the guests they serve, a place where professional expertise, great products and genuine care could come together. Over the past 35 years, it’s been incredibly rewarding to watch that vision grow into a national salon and retail brand serving communities across Canada. What makes me most proud are the people, the stylists, leaders, and team members who have built their careers here and continue to bring the Chatters experience to life every day. As the brand continues to evolve, I’m confident its people first foundation will carry it forward for many years to come,” said Jason Volk, Chairman & Director, Chatters Hair Salon.

The company said its workforce delivers services including consultations and product recommendations, with a focus on maintaining consistent service standards across its locations.

Chatters said it has adjusted its offerings over time in response to shifts in the beauty industry, expanding its service menu and product assortment while incorporating sustainability considerations into its operations.

The company pointed to changes in consumer preferences over the past three decades, noting it has adapted alongside evolving styles and expectations.

“At Chatters, we believe great hair has the power to transform how people show up in the world. For 35 years, Canadians have trusted us not just for products or services, but for the expertise, care, and confidence that come from a great salon experience. As a proudly Canadian company founded by stylists, we have grown into a national salon and retail destination powered by more than 1,200 passionate professionals. As we look ahead, we are focused on elevating the experience through personalization, digital innovation, and the very best in professional haircare, meeting our guests wherever and however they choose to connect with us,” said Kelly West, CEO, Chatters Hair Salon.

Kelly Jessop West

The company said it has invested in digital tools aimed at connecting customers with stylists and offering personalized product recommendations based on preferences and purchase history.

Chatters said its online platform includes a wide assortment of professional haircare products, part of a broader effort to integrate salon services with e-commerce.

The retailer also offers a mobile app and loyalty program designed to provide tailored offers and streamline customer engagement across channels.

Chatters Hair and Beauty Salon Celebrates 35 Years of Style, Community and Innovation Across Canada (CNW Group/Chatters Hair Salon) (CNW Group/Chatters Hair Salon)

As it enters its next phase, Chatters said it plans to continue investing in its workforce, community presence and technology, with a focus on adapting to changing customer needs.

The company said its strategy centres on maintaining a combined service and retail model while expanding its digital capabilities.

Chatters operates more than 115 locations nationwide and positions itself as a salon-based retailer offering both services and professional beauty products.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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