National Nursing Week starts May 11, and Edmonton restaurant Hatch’d is donating a portion of every sale made throughout the week (May 11-17) to the Stollery Children’s Hospital Foundation’s No Bounds Campaign – the $1 billion initiative to build Edmonton’s first standalone children’s hospital.
The initiative is called Fuel the Frontline, and Hatch’d is turning every breakfast order into a contribution to something bigger than a meal. They’re encouraging hospital staff, nursing students, and the broader U of A community to come in throughout the week, knowing that every order placed contributes directly to the No Bounds Campaign.
Brett Verhulst, Brand Lead at Hatch’d, said the U of A Hospital is right across the street, and the restaurant sees nurses, doctors, and hospital staff coming through its doors every single day.
“They’re some of our most regular guests, and over time you genuinely build relationships with these people. But that’s just the business side of it – this relationship also hits our team very personally. My oldest daughter has had a couple visits to the Stollery and each time she received such special care and attention that makes me want to give back to this cause in any way that I can,” he said.
“So National Nursing Week carries a lot of weight for us. It’s not an abstract awareness week, it’s a week that directly celebrates people we know by name. We wanted to mark it in a way that actually meant something to them.
“When we decided we wanted to give back during Nursing Week, we knew we wanted the donation to go somewhere that would actually move the needle. That’s when we learned about the No Bounds Campaign. The Stollery is already the most specialized children’s hospital in Western Canada, but it’s the only one of its kind without a standalone space built specifically for kids. This campaign is raising $1 billion to change that, and to advance pediatric research and innovation that will impact families across this region for generations. That’s a massive undertaking and one that hits close to home when the hospital is your neighbour. We wanted to be part of it, in any small way that we can.”
Verhulst said the initiative aligns with what the brand feels is important.
“We’re working to grow across Alberta and BC, and the thing we keep coming back to is that every Hatch’d location is going to live inside a real neighbourhood. That means something to us. What we’re doing at One12 (112 Street Northwest) this week is honestly a preview of what we want every Hatch’d to look like wherever it lands. We want every location we open to feel like it belongs to that neighbourhood, that it contributes to the community in meaningful ways,” he said.
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