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Subaru Canada announces new Chairman, President and CEO

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Subaru Canada Inc. (SCI) has appointed Yoichi Hori as the company’s new Chairman, President and CEO.

He replaces the previous Chairman, President and CEO, Tomohiro Kubota, after his three-year and four-month term.

Yoichi Hori continues to serve as Managing Executive Officer of Subaru Corporation and Chairman and CEO of Subaru of America, Inc.

“I would like to express my gratitude towards Tomohiro Kubota for exceptional leadership and dedication, making significant contributions to the growth and success of the Subaru business in Canada,” said Hori. “I’m excited to build on this strong foundation and lead Subaru Canada.”

SCI is excited to be under Hori’s leadership, benefitting from his depth of experience and multi-market positions, said the company.

Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ont., the company markets and distributes Subaru vehicles, parts and accessories through a network of 96 authorized dealers across Canada.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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