CF Market Mall is launching a new football experience in partnership with the Grey Cup.
The Huddle, a free, hands-on football experience, will take over the popular Calgary mall from October 5 to October 18.
Visitors of all ages are invited to test their quarterback skills over target practice, measure their vertical jump, tackle a blocking sled, and try out a digital football simulator during the two-week event hosted in Grand Court and Centre Court, said Cadillac Fairview which operates the shopping centre.
“We’re thrilled to bring the energy of the CFL and the start of football season to our mall this October,” said Paige O’Neill, General Manager, CF Market Mall. “With The Huddle, we’re creating a vibrant, fun-filled experience where local sports fans and shoppers can come together to celebrate their love of the game in an entirely new way.”

Here’s what’s happening at The Huddle:
- Skill Challenges & Simulator: Precision target throws, jump tests, blocking sleds, and a digital football simulator.
- CFL Athlete & Mascot Appearances: Scheduled autograph sessions, photo ops, and meet-and-greets featuring CFL players, alumni, and team mascots.
- Custom Player Card Photo Ops: Free personalized player cards printed on site from 1:00 PM to 5:00 PM on October 10–11 and October 17–18.
Cadillac Fairview said the free event runs during regular mall operating hours, and is open to participants of all ages and skill levels. For schedule details and guest appearance announcements, visit https://shops.cadillacfairview.com/property/cf-market-mall.
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