CF Market Mall Partners With Grey Cup For Interactive Football Experience 

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CF Market Mall is launching a new football experience in partnership with  the Grey Cup.

The Huddle, a free, hands-on football experience, will take over the popular Calgary mall from October 5 to October 18.

Visitors of all ages are invited to test their quarterback skills over target practice, measure their vertical jump, tackle a blocking sled, and try out a digital football simulator during the two-week event hosted in Grand Court and Centre Court, said Cadillac Fairview which operates the shopping centre.

“We’re thrilled to bring the energy of the CFL and the start of football season to our mall this October,” said Paige O’Neill, General Manager, CF Market Mall. “With The Huddle, we’re creating a vibrant, fun-filled experience where local sports fans and shoppers can come together to celebrate their love of the game in an entirely new way.”

Cadillac Fairview photo
Cadillac Fairview photo

Here’s what’s happening at The Huddle:

  • Skill Challenges & Simulator: Precision target throws, jump tests, blocking sleds, and a digital football simulator.
  • CFL Athlete & Mascot Appearances: Scheduled autograph sessions, photo ops, and meet-and-greets featuring CFL players, alumni, and team mascots.
  • Custom Player Card Photo Ops: Free personalized player cards printed on site from 1:00 PM to 5:00 PM on October 10–11 and October 17–18.

Cadillac Fairview said the free event runs during regular mall operating hours, and is open to participants of all ages and skill levels. For schedule details and guest appearance announcements, visit https://shops.cadillacfairview.com/property/cf-market-mall.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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