Downtown Vancouver BIA Launches Unique Initiative to Attract Consumers

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The Downtown Vancouver Business Improvement Association has launched a new initiative that allows Vancouverites to get discounts at local coffee shops by creating fake calendar events. It’s part of an effort to attract consumers back to the downtown core after the pandemic saw a reduction in foot traffic.

Nolan Marshall III

When visiting, locals can choose from a number of Google Calendar meeting titles that bring the authenticity of an important reason to get away from the office and gain access to offers.

“COVID-19 caused a drastic decrease in traffic downtown and shrunk the daytime workforce from 116,000 people daily in 2019 to 11,000 people daily in 2020. We saw a great opportunity to encourage Vancouverites to return to downtown by homing in on that one office moment that we all love the most– escaping for happy hour. And in the process, we’re able to support some local businesses that were hit hardest by the pandemic.” says Nolan Marshall III, DVBIA’s President & CEO.

Image: DVBIA

The program is currently set up with six businesses:

  • Colony Granville
  • Open Outcry
  • Gyoza Bar
  • Cold Tea
  • Bel Cafe
  • Hawksworth Restaurant.

The DVBIA represents over 7,000 businesses in a 90-block area in the downtown core.



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