The “Jeep Lifestyle Centre” features Jeep vehicles on display with branded clothing and merchandise, which is the first-ever enclosed shopping centre storefront for the Jeep brand.
“Given that Jeep is the top SUV brand in Canada and many Jeep enthusiasts live on the North Shore, Capilano Mall was the perfect venue to display our incredible Jeep products,” says Clive Stanley, Director of Business Development for Foundation Auto Vancouver.
The brand will be implementing a number of strategies that have been utilized at a number of other showrooms, including test drive appointments, complementary car appraisals and credit approvals.
Jeep joins the increasingly competitive Canadian shopping centre automotive market, with two separate strategies taking place – the dealership and concept store.
West Edmonton Mall Toyota opened in a full-scale 125,000 square foot dealership in 2021, taking over the former Sears location in Phase One of the iconic shopping centre. Yorkdale Shopping Centre has a Tesla showroom and the Nissan Studio, with Lucid Motors and VinFast opening in 2022. Lucid opened at CF Pacific Centre recently amid a Canadian expansion.