Montreal-based Dispatch Coffee has opened a new cafe in Downtown Toronto, making it the first expansion outside of Quebec for the brand known for its sustainable coffee served in three Montreal locations.
The new Toronto location is at 390 Bay Street replacing a storefront for JJ Bean.
“We are growing the brand over time,” shared Chrissy Durcak, Founder of Dispatch Coffee. “Our current focus is on the Quebec and Ontario markets, continuing with both physical and digital retail and a strong integration for the customer experience across the two channels.”
The initial Toronto location will be taking on a Financial District market which has seen significant change throughout the pandemic, having lost a significant percentage of its office workers and tourists. With a larger number of local customers, the brand has adapted a 7-day a week strategy, which will appeal to the 9-5 Bay Street crowd in addition to the customers who would visit on weekends.
Partnerships have been created to establish a well-rounded offering, which includes Greenhouse Juice and Daydream, Canada’s first Sparkling Water infused with hemp extracts and adaptogens. The brand will also be partnering with local suppliers for sandwiches and salads in the future.
The brand started as an iced coffee delivery service in 2012 and transitioned into Montreal’s first coffee truck. The current lineup for the brand includes the Bay Street cafe and three Montreal locations, with Saint-Laurent Boulevard, Saint-Zotique Street and McGill University.
Dispatch also has an ecommerce business that sells whole beans, instant coffee, brew kits, equipment and merchandise.
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