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The RONA Foundation launches its second Home Sweet Home campaign

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The RONA Foundation, which oversees the philanthropic activities of RONA inc., one of Canada’s leading home improvement retailers operating and servicing some 425 corporate and affiliated stores, is launching its 2024 Home Sweet Home campaign, raising funds to revitalize living environments or facilitate access to housing for Canadians in need.

The campaign will run from September 1 to 30 in all RONA network corporate stores, as well as in participating distribution centres and RONA affiliated stores.

Catherine Laporte

“Our in-store and distribution centre teams are inspired by this timely cause, and they’re motivated because each team chooses the local organization it wants to support. Some non-profits sometimes find it harder to raise donations because they don’t have the infrastructure of a big national organization behind them. That, we’ve got,” said Catherine Laporte, Chair of the RONA Foundation Board of Directors and Senior Vice-President, Marketing and Customer Experience at RONA.

RONA said the campaign will support nearly 150 Canadian non-profits that help victims of domestic violence and their children, low-income families, and people with disabilities or mental health issues.

“Every person should have a safe place to live. That’s something I strongly believe in, especially given the issue of access to housing that affects so many Canadians today,” said Josée Lafitte, Director of the RONA Foundation.

RONA network customers across the country will be invited to make a donation to support a local cause during their in-store visits. Online shoppers will also have the chance to participate by making a donation when shopping on rona.ca.

To consult the list of organizations supported in your region, click on the following links:

Visit us at ronainc.ca/en/corporate-responsibility/communities to learn more about the RONA Foundation and the Home Sweet Home campaign. To share this news on social media, please use @RONAEN (Facebook), @RONA (LinkedIn), and @RONAinc (X, formerly Twitter).

The RONA Foundation is a charitable organization created in 1998. For its 25th anniversary, in 2023, the RONA Foundation redefined its mission, which is to improve the quality of life of Canadians in need by revitalizing their living environments and making it easier to access housing. In particular, it aims to help victims of domestic violence and their children, low-income families, and people living with disabilities or mental health issues. Visit ronainc.ca to learn more about the RONA Foundation.

RONA inc. is one of Canada’s leading home improvement retailers headquartered in Boucherville, Québec. The RONA inc. network operates or services some 425 corporate and affiliated dealer stores under the RONA+, RONA, Réno-Dépôt, and Dick’s Lumber banners. www.ronainc.ca.

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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