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Baskin-Robbins kicks off month-long fundraiser in support of BGC Canada

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Baskin-Robbins is making the back-to-school season smoother for guests and Canadian youth this year.

Throughout September, the ice cream and frozen treat specialist is offering a special promotion on its new Non-Dairy Real Fruit Smoothies – allocating $1 per Smoothie sold to BGC Canada (formerly Boys and Girls Clubs of Canada) in support of Canadian youth of all ages, and backgrounds.

Natalie Joseph

“A refreshing smoothie is a treat any time of the year,” said Natalie Joseph, spokesperson for Baskin-Robbins Canada. “But this is particularly true this September. As we all adjust to a new school year, it’s nice to start things off with a treat for our heroic children, while helping to fund BGC programs that are accessible to all children.”

Baskin-Robbins said it hopes to raise $30,000 through the month-long campaign. Since 2017, Baskin-Robbins has raised more than $130,000 in funds and in-kind value for BGC through programs such as this one. 

“From successful fundraising campaigns to generous in-kind donations, Baskin-Robbins Canada continues to show its commitment to BGC Clubs and the families and communities we serve across the country,” said Brooke Duval, Senior Director, Partnerships & Philanthropy at BGC Canada. “Nothing goes together better than kids and frozen treats and we are thrilled at this sweet opportunity from Baskin-Robbins.”

Available at all 116 Baskin-Robbins locations, Non-Dairy Real Fruit Smoothies are available in two flavours Strawberry and Mango. They are also available through delivery using major delivery apps.

Photo courtesy of Baskin-Robbins

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