Eataly is set to launch its fourth “Icons of Eataly” series this fall. The campaign, running from September 20 to October 6, will celebrate street food culture across its North American locations, including three Eataly locations now open in Toronto.
The series, which began in 2023, aims to honour Italian living through special events and limited-time menus. This year’s focus on street food highlights a crucial aspect of global food cultures, with particular emphasis on Italy’s rich “cibo da strada” tradition.
Eataly’s Canadian stores will lead the charge in this culinary celebration. The company plans to introduce over 20 new menu items at its quick service counters and restaurants, marking one of the brand’s most significant menu updates to date.
Visitors can expect to sample lesser-known dishes like Cuzzetiello Napoletano, a Neapolitan specialty made by filling a hollowed-out bread roll with savoury ingredients. Italian street food favourites such as arancini, zeppole, and bombolone will also feature prominently.
The menu expansion goes beyond Italian borders, showcasing iconic street food makers from local communities. From Toronto to New York, customers can participate in exclusive workshops at La Scuola, Eataly’s cooking school, or enjoy global flavors at one-day “block party” events in stores.
New menu highlights include Arancino di Nduja, featuring crispy Scotti rice with spicy salame and Grana Padano DOP cheese, and Pizza Fritta, available in classic, mortadella, and Neapolitan varieties. Sweet offerings like Bombolone con Gelato, a fried pastry filled with gelato, round out the street food experience.
In 2023, Investindustrial, a leading European investment company, acquired a majority 52% stake in Eataly. The partnership supports the brand’s ambitious expansion plans, with new openings scheduled in major cities worldwide.
That includes a fourth Toronto location for Eataly that will open at CF Toronto Eaton Centre next year. It will join locations on Bloor Street in downtown Toronto as well as at CF Sherway Gardens and the CF Shops at Don Mills.
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