Loblaw Companies Limited is launching its second Get to Give Days campaign from September 12-15.
During this time, the company said it will donate a portion of the proceeds from every PC product sold in its grocery stores to President’s Choice Children’s Charity – which operates the nation’s largest charitable direct-to-school food program.
“Food security has long been an issue of concern in Canada, especially for children, where the problem can hinder their ability to learn and increase their levels of anxiety,” stated Loblaw in a news release. “Data from the University of Toronto’s PROOF research program indicates that, in 2023 alone, 2.1 million kids faced food security challenges. President’s Choice Children’s Charity, and Loblaw, believe our children deserve better.”
The company said the Get to Give Days campaign will help the Charity as it strives to feed 1 million kids annually through its Power Full Kids™ program in approximately 2,200 schools across Canada. The program provides children with good food and teaches them how to grow and cook food as well.
“Supporting President’s Choice Children’s Charity is a foundational part of who we are as an organization,” said Mark Wilson, Chief Human Resources Officer at Loblaw and Chair of President’s Choice Children’s Charity. “With the help of our customers, $2M will go a long way towards helping the Charity feed 1 million kids.”
“In 2023, our Power Full Kids™ program helped provide 990,000 Canadian children with over 142 million meals and snacks,” said Lisa Battistelli, Executive Director, President’s Choice Children’s Charity. “We are grateful to our founding partner, Loblaw, and its customers for their support, which will help turn classrooms into places of hope and nurture our future leaders.”
Loblaw said this is how people can support President’s Choice Children’s Charity:
- Shop in-store from September 12-15, 2024 – Purchase any PC product* at a Real Canadian Superstore, No Frills, Maxi, Your Independent Grocer, Zehrs, Fortinos, Loblaws, Atlantic Superstore, Dominion, Provigo, Wholesale Club, Club Entrepot or Valumart, and a portion of proceeds will be donated to President’s Choice Children’s Charity, up to $2M collectively.
- At Cash – Customers can join the movement by donating at checkout at any time throughout the year.
- Online at pcchildrenscharity.ca – Click the ‘Donate’ button.
100 per cent of At Cash and online donations go directly to President’s Choice Children’s Charity to feed students across Canada, it said.
