Apple has introduced a new generation of MacBook Pro models powered by the company’s latest M4 family of chips — M4, M4 Pro, and M4 Max — ushering in what it calls “a new era” of pro computing. With dramatic gains in AI processing, GPU performance, and memory bandwidth, the new laptops also mark the arrival of Apple Intelligence for Mac, delivering powerful on-device capabilities with built-in privacy safeguards.
Available in space black and silver, the new MacBook Pro lineup starts at $2,099 (CAD), with pre-orders beginning today and availability commencing November 8.
“With the powerful M4 family of chips, and packed with pro features like Thunderbolt 5, an advanced 12MP Center Stage camera, an all-new nano-texture display option, and Apple Intelligence, the new MacBook Pro continues to be, by far, the world’s best pro laptop,” said John Ternus, Apple’s SVP of Hardware Engineering.
M4 Chips Drive Massive Performance Gains
Built on Apple’s second-generation 3nm process, the M4 chip lineup delivers industry-leading single-thread and multi-core CPU performance, along with faster unified memory and on-device AI acceleration. The M4 Max model includes up to a 16-core CPU, 40-core GPU, and supports up to 128GB of memory — enabling users to run large language models with 200 billion parameters on-device.
Apple’s battery life claims also set a new bar, with all MacBook Pro models offering up to 24 hours of runtime on a single charge.
New Model Highlights
- 14-inch MacBook Pro with M4: Tailored for creators, students, and small business owners. Offers up to 3.4x faster Blender rendering and support for two external displays, with three Thunderbolt 4 ports.
- 14- and 16-inch MacBook Pro with M4 Pro: Suited for researchers and engineers, offering Thunderbolt 5 support, 75% more memory bandwidth than the previous generation, and up to 3x faster performance than M1 Pro models.
- MacBook Pro with M4 Max: Designed for high-end professionals working in 3D, film scoring, or AI development. Supports 128GB of memory, 40-core GPU, and enables up to 30.8x faster video processing performance compared to Intel-based models.
Apple Intelligence Comes to Mac
The new MacBook Pro is built to run Apple Intelligence, a personal AI system that uses generative models to enable features like systemwide Writing Tools, Genmoji creation, and Image Playground. Siri also gets an overhaul with more fluid voice and text control, while upcoming integration with ChatGPT (starting in December) adds broader conversational AI capabilities — all with privacy-focused infrastructure including Private Cloud Compute.
Nano-Texture Display and Camera Upgrades
All MacBook Pro models include the Liquid Retina XDR display, now with an optional nano-texture glass finish that minimizes glare while preserving clarity. SDR content reaches up to 1000 nits of brightness, while HDR content remains at up to 1600 nits peak brightness.
The new 12MP Center Stage camera keeps users centered during video calls and supports Desk View. Combined with studio-grade mics and a six-speaker audio system with Spatial Audio, the experience is tailored for both professionals and everyday users.
Connectivity and macOS Sequoia
MacBook Pro models with M4 Pro and M4 Max feature Thunderbolt 5, enabling speeds of up to 120 Gb/s for advanced peripherals. Additional ports include HDMI (up to 8K), SDXC, MagSafe 3, and a headphone jack, with support for Wi-Fi 6E and Bluetooth 5.3.
Paired with macOS Sequoia, the MacBook Pro gains system-level enhancements including iPhone Mirroring, personalized Distraction Control, and a revamped Safari with highlights and summary views. A new Passwords app, Game Mode improvements, and built-in video call backgrounds round out the experience.
Built for Sustainability
The new MacBook Pro enclosures are made from 100% recycled aluminum, with recycled rare earth elements, gold, tin, and copper used throughout internal components. The 14-inch model’s packaging is now entirely fibre-based, aligning with Apple’s commitment to eliminate plastic from its packaging by 2025 and reach full carbon neutrality by 2030.
Pricing and Availability
- 14-inch MacBook Pro with M4: Starts at $2,099 CAD ($1,969 CAD for education)
- 14-inch MacBook Pro with M4 Pro: Starts at $2,699 CAD
- 16-inch MacBook Pro with M4 Max: Starts at $3,299 CAD
All models are available for pre-order at apple.com/ca/store, with deliveries and retail availability beginning November 8.
