Gatorade Canada is expanding its roster of elite athletes and welcoming up-and-coming hockey player and 2024 PWHL first-overall draft pick, Sarah Fillier to its team.
In a news release, the company said Fillier’s accomplishments have garnered widespread recognition and admiration, inspiring others even before her professional career has begun. As an inaugural sponsor of the PWHL, this partnership is a testament to Gatorade’s longstanding commitment to fueling great athletes and supporting women’s hockey.
“Gatorade has a long history of helping fuel the next generation of top athletes, and we are excited to welcome Sarah to the Gatorade family as we kick off another exciting season partnering with the PWHL,” said Lourdes Seminario, Senior Director of Marketing, Sports Nutrition, Canada. As an exciting new talent in women’s hockey, Sarah brings an unmatched level of energy, determination, and skill to the ice—qualities that perfectly align with Gatorade’s mission to fuel greatness in sport. We can’t wait to support her rise and watch her inspire the next generation of players.”
Prior to making her professional league debut next month, Sarah Fillier has earned four gold medals on the world’s biggest stages, Rookie of the Year in three different collegiate leagues and was chosen first-overall in the 2024 PWHL draft. This partnership celebrates Fillier’s incredible achievements and seeks to amplify her upward trajectory as she prepares for her first season, explained Gatorade.
“It’s truly an honour to join the Gatorade family alongside the world’s most elite athletes,” said Fillier. “I’m proud to work with such an iconic brand that is empowering the next generation of athletes to never give up on their dreams.”
“Gatorade Canada proudly celebrates Sarah’s relentless drive to mastering her craft on the ice; spotlighting her impressive record of accomplishments and ‘never enough’ attitude that has helped launch her professional career,” added the company.
“In the creative, Sarah is seen skating back and forth on the ice with text visuals displaying her many triumphs from the beginning of her career to being chosen first overall in the 2024 PWHL draft. The video ends with a motivational message for Fillier as she takes a sip of Gatorade: “That’s just the beginning. Welcome to the team, Sarah Fillier.””
PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream.
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