Trove, the leader in branded resale solutions, has launched the Resale Plugin, a first-of-its-kind tool that seamlessly integrates pre-owned items into existing ecommerce platforms with as little as one line of code.
“The Resale Plugin enhances the shopping experience by seamlessly pairing pre-owned and new items within a single, streamlined ecommerce platform,” said Terry Boyle, CEO of Trove, in a news release. “This quick-to-implement tool offers brands flexibility in how they display inventory. Brands can choose to show exact matches, similar items, or past-season stock, allowing them to start at their preferred level and control what customers see.
“In today’s economic climate, where consumers are shopping more thoughtfully, the Resale Plugin helps brands attract new customers and increase loyalty. It’s an ideal time for brands to integrate resale into their ecommerce strategy.”
Trove said the Resale Plugin offers brands a range of powerful features:
- Smart Inventory Control: This feature seamlessly integrates pre-owned items with new product offerings, complementing, rather than competing with, new collections. It provides an ideal solution to offer past-season products or fill inventory gaps.
- Flexible Placement: The plugin allows brands to embed pre-owned items on product-detail pages, landing pages, or any other site location. This gives brands full control over where resale inventory is showcased.
- Quick Deployment: Brands can deploy the system in just two weeks using minimal technical resources.
- Cross-Platform Compatibility: The plugin is compatible with major ecommerce platforms, including Shopify, Salesforce Commerce Cloud, and BigCommerce. It is fully customizable to match any brand’s design.
“Patagonia, a pioneer in sustainable fashion and Trove’s long-standing partner has adopted the Resale Plugin to advance its Worn Wear program. By seamlessly integrating pre-loved items alongside new products, Patagonia demonstrates how brands can grow while minimizing carbon emissions. This approach sets an industry standard and showcases the potential for other brands to leverage Trove’s Resale Plugin to build more accessible and profitable resale programs,” said Trove.
“The Resale Plugin represents a significant step forward for Worn Wear, highlighting used products on our mainline website and bringing resale closer to the center of our business. Through Worn Wear, it’s our goal to provide customers with lower-impact choices, underpinned by the same level of quality and service customers expect when shopping for new Patagonia products— we believe this is achieved by the plugin and a more cohesive shopping experience between new and used,” said Sam Brown, Head of Resale for Patagonia.
Trove said its mission is to help brands grow their businesses without increasing their carbon emissions.
“By using the Resale Plugin, brands can make resale more profitable and accessible to shoppers. This innovative tool provides a low-barrier solution for brands of all sizes to integrate resale into their offering, meeting the needs of a new generation of customers,” it said.
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Resale Going Mainstream in Canada with Consumers Particularly Valuing Brand-Owned Resale: Report
