French chocolatier Jeff de Bruges has opened its fourth Canadian location, setting up shop at Montreal’s Royalmount development.
The 664-square-foot store opened November 18 and is an ideal fit for the luxury shopping centre, which anchors the innovative mixed-use development in the heart of city, said Think Retail in a post on its website.
The company is working with the chocolatier for the retailer’s real estate needs.
“In recent months, Think Retail has announced an array of exciting new retailers opening at Royalmount and we are thrilled to add Jeff de Bruges to the centre’s marquee tenant mix,” it said.
“With strong branding and stores that are beautifully designed to showcase a delicious collection of chocolates, ice cream and decadent treats, Jeff de Bruges is right at home. In 1986, Philippe Jambon founded the Belgian chocolate company in France: Today, there are more than 500 stores across France, as well as dozens of locations in 17 countries.
“The concept debuted here in 2014 and Royalmount marks Jeff de Bruges’ fourth store in Canada. The network also includes a beautiful 750-square-foot space at the Montreal Eaton Centre; a 175-square-foot kiosk at Carrefour Industrielle Alliance in the heart of the city’s pedestrian network; and a 904-square-foot store in Carrefour Laval. Montrealers love the company’s decadent menu, which is constantly evolving and delighting customers.”
Think Retail said that expansion continues and the goal for 2025 is to open more stores in Quebec, with a focus on 500- to 850-square-foot locations in super regional malls only.
In addition, the brand is considering opening the first Ontario store, with an eye on Ottawa.
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