Italian handbag and luggage brand Mandarina Duck is making its official online entry into the Canadian market this year as part of its ongoing global expansion strategy. The brand confirmed that its revamped e-commerce platform will soon support direct orders and shipping to Canada, enabling Canadian consumers to purchase Mandarina Duck’s colourful bags and travel accessories directly from its official online store.
This strategic move comes amid a period of steady international growth for Mandarina Duck, which is owned by South Korea’s E-Land Group. The company is forecasting €33.5 million in revenue for fiscal 2025, with e-commerce expected to represent approximately 5% of total sales. By extending its online reach to Canada, the brand is seeking to capture a growing audience of travel-inspired, style-conscious shoppers who value convenience and direct-to-consumer access.
Mandarina Duck’s new Canadian e-commerce site will mirror the brand’s latest global digital experience, designed to provide a seamless and immersive shopping journey. Orders placed by Canadian customers will be processed through the brand’s central online store, with regional shipping and secure payment processing now part of its international offer.
The company’s strategy emphasizes creating digital environments that are consistent with its physical store concept. This means Canadian customers can expect an experience that reflects Mandarina Duck’s core values of movement, innovation, and discovery. The brand has stated that both its physical stores and online channels are evolving into places of inspiration and engagement, rather than simply points of purchase.
Strategic Growth Focus on Digital Channels
Mandarina Duck’s Canadian e-commerce launch underscores a broader strategic pivot towards digital channels. While no new physical market openings are planned for 2025, online sales outside of Italy already account for roughly 60% of the brand’s total e-tail revenue. The company’s strong performance in both EU and non-EU markets has provided the confidence to move forward with the Canadian rollout, which is expected to further diversify its revenue base.
In 2025, Mandarina Duck anticipates that its monobrand stores will generate about 30% of total revenue, wholesale operations will contribute 60%, and e-tail will account for 5%. Although the e-commerce channel remains a smaller portion of the overall business, its share is growing and is seen as a key area for future international expansion.
Brand Identity and Global Presence
Founded in Bologna in 1977 by Paolo Trento and Pietro Mannato, Mandarina Duck quickly became known for its colourful and innovative leather goods at a time when much of the luggage and accessories market favoured conservative, monochrome designs. Its name and logo are inspired by the mandarin duck, a bird symbolizing travel, curiosity, and companionship.
Today, Mandarina Duck operates around 10 monobrand stores in Italy, maintains two corners within Spain’s El Corte Inglés department stores, and is present at key outlet destinations including La Roca Village and Fidenza Village. Globally, the brand is carried by about 600 wholesale retailers and is visible in international airports and duty-free locations. Its stores in cities such as Barcelona, Berlin, Milan, Seoul, Shanghai, and Paris showcase a standardized design concept first introduced at Bergamo Airport, which has since been rolled out to locations in Venice, Florence, and Verona.
Fall/Winter 2025–26 Collection and Campaign
Coinciding with its e-commerce expansion, Mandarina Duck has launched its Fall/Winter 2025–26 campaign, which celebrates Rotterdam’s distinctive architecture. The campaign pays tribute to Piet Blom’s famous Cube Houses and the Erasmusbrug bridge, highlighting themes of discovery and smart travel. The MVRDV-designed Depot Boijmans Van Beuningen Museum also features as a symbol of innovation and artistic curation.
The collection introduces several key pieces, including the Hunter Velvet line, which adds a sophisticated touch to the brand’s urban-oriented Hunter range, and the Y-Lite series, designed with ultra-light materials ideal for city breaks. Additional highlights include the Smartduck collection, which offers pared-down functional shapes for modern travel, and the Skyduck line, built to be durable yet lightweight. The popular Eco Coated series has also been updated, using 100% recycled polyester fabrics as part of the brand’s commitment to sustainability.
Sustainability and Innovation
Mandarina Duck has made sustainability a cornerstone of its product strategy in recent years. The brand’s ECO COATED collection reflects its focus on responsible manufacturing by using recycled PET polyester and other environmentally conscious materials. This approach aligns with the growing consumer demand for products that combine style with sustainability, a trend that has been particularly strong among younger shoppers in Canada.
The company’s decision to invest in an enhanced e-commerce presence in Canada also reflects a recognition of changing shopping behaviours, with Canadian consumers increasingly favouring online channels for fashion and lifestyle purchases. The move positions Mandarina Duck to engage directly with this audience, offering exclusive collections, storytelling campaigns, and a consistent brand experience across digital and physical touchpoints.
