Japanese lifestyle brand MUJI, known for its variety of minimalist household and consumer goods, is celebrating 10 years in Canada.
The brand first arrived in Canada in November 2014 through the opening of a retail location in downtown Toronto, what is now known as the iconic MUJI Atrium store at 20 Dundas Street West. Over the last decade, the location has become a cultural and community hub for customers and local businesses via its Community Marketplace initiative, as well as its additional stores across Ontario and British Columbia, said the brand in a news release.

“We’ve embarked on an incredible journey for the last 10 years, sharing a piece of Japan with Canada and fostering connections that bring two remarkable cultures closer together,” said Richard Rappaport, President, MUJI Canada Limited. “This is a very exciting milestone for MUJI Canada; we are so grateful to our Canadian customers for making it all possible.”
MUJI Atrium will host a one night only event in December inspired by Japanese summer season Matsuri festivals, providing customers with complimentary snacks from local vendors, Japanese festival-inspired games and prize wheels, and more. Learn more about the event on MUJI Canada’s Instagram
channel in the near future.
MUJI, originally founded in Japan in 1980, offers a wide range of low-cost, good quality
products including household goods, apparel, food, and even houses. The name derives
from the company’s original name in Japanese: Mujirushi Ryohin, meaning No Brand, Quality
Goods.
MUJI said it is based on three core principles, which remain unchanged to this day:
selection of materials, streamlining of processes, and simplification of packaging.
There are more than 1,000 MUJI stores around the world, carrying more than 7,000 items.
Jeff Berkowitz of Aurora Realty Consultants is leading Muji’s future plans in Canada.
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