This year’s annual fundraising campaign between Walmart Canada and Breakfast Club of Canada has raised an impressive $4.3 million to help ensure that children across the country can start their day with a nutritious breakfast. The campaign, which ran from August 29 to October 31, included a significant $1 million corporate donation from Walmart Canada and saw contributions from more than 400 Walmart stores nationwide, as well as online.
Since their partnership began in 2003, Walmart Canada has donated and raised over $71 million for Breakfast Club of Canada, a critical lifeline for school nutrition programs across Canada, including in remote communities. For Breakfast Club of Canada, Walmart’s steadfast support has been instrumental in advancing its mission to give every child an equal chance to succeed.
“For 22 years, Walmart Canada has been a major partner who truly understands the importance of the work we do,” said Judith Barry, Co-Founder and Government Relations Director at Breakfast Club of Canada. “Their annual campaign allows us to reach more Canadian families and encourages millions to support our mission. We’re deeply grateful for Walmart’s ongoing commitment.”
In a time when school communities and partners estimate that over 800,000 Canadian children still arrive at school hungry each day, this funding is vital. Breakfast Club of Canada currently reaches nearly 3,000 schools and remains focused on expanding its support for children in need as part of its commitment to equitable access to nutrition, especially as it marks its 30th anniversary, said a news release.
“No child should start their day hungry,” said Rob Nicol, Vice President of Communications and Corporate Affairs at Walmart Canada. “Breakfast programs do more than feed kids—they create warm, welcoming environments where children can begin their day nourished and ready to learn. We’re proud to continue supporting Breakfast Club of Canada, and we’re thankful for the generosity of our customers and associates whose commitment makes a profound difference.”
Breakfast Club of Canada, recognized for its governance and promotion of local foods, has worked with partners nationwide since 1994, ensuring kids in every province and territory have access to nutritious meals that fuel their ability to learn and grow. As the need for school nutrition support persists, the partnership with Walmart Canada remains a crucial part of the organization’s outreach.
The funds raised this year will help support Breakfast Club of Canada’s mission to expand breakfast programs across Canada and to reach even more schools in underserved areas, bringing the critical support students need to focus on their education.
With over 400 stores and one of Canada’s most visited e-commerce platforms, Walmart Canada serves 1.5 million customers each day and employs more than 100,000 associates. A leading charitable partner, Walmart Canada has raised and donated over $750 million for Canadian causes since 1994, with a commitment to sustainability, community, and equitable opportunity.
Related articles:
