The Body Shop officially announced Wednesday that The Serruya Group will become the new Head Franchisee for The Body Shop Canada. As the exclusive operator of the ethical wellness and lifestyle brand in the Canadian market, The Serruya Group will oversee all aspects of the brand’s operations across the country, the company said in a news release.
“We are committed to building a seamless omnichannel experience that is accessible, intuitive, and values-driven. Our focus will be on fostering long-lasting connections with The Body Shop community, ensuring that the experience is personal and fully aligned with the values that matter most to customers,” said The Serruya Group.
“We’re delighted to welcome The Serruya Group as our Head Franchisee for Canada. Their extensive experience in leading omnichannel businesses makes them the ideal partner for this market. We look forward to collaborating to build a strong platform for growth,”said Charles Denton, CEO of The Body Shop.
Known for its expertise in transforming businesses through experienced leadership and operational excellence, The Serruya Group brings a wealth of knowledge in retail management to its partnership with the retailer, said the news release.
“The Body Shop first entered Canada in 1980, opening its inaugural store in Toronto. The brand has since become a pioneer in high-quality skincare, body, hair, and makeup products, distinguished by its innovative approach and commitment to using natural, ethically sourced, and fairly traded ingredients from around the world,” it said.
In March last year, The Body Shop Canada, the Canadian subsidiary of the global beauty brand with 105 stores across the country, announced it had commenced restructuring proceedings by filing a Notice of Intention (NOI) to Make a Proposal pursuant to the Bankruptcy and Insolvency Act (Canada). It will be closing 33 Canadian stores, it said at the time.
“Today, The Body Shop operates 61 stores across Canada, with an imminent revitalized e-commerce platform. As the new Head Franchisee, The Serruya Group plans to elevate the brand’s footprint by delivering an exceptional omnichannel experience.”
The company was founded in 1976 in Brighton, England by Dame Anita Roddick. Since its beginning, The Body Shop said it has been a pioneer of ethical beauty, offering high-quality, innovation-led skincare, body care, haircare and make-up made with natural, fairly traded ingredients from around the world.
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