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Thai Retailer ‘Lemongrass House’ Launches Canadian Expansion with 1st Store [Photos]

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Lemongrass House is bringing the experience of Thailand to Vancouver, opening its first retail store in Canada.

The flagship store, located in the city’s historic Gastown neighbourhood, recently opened its doors and offers consumers natural, handmade, premium spa products from the global brand.

Maxine Druker and Ben Horne are co-owners of the store.

Druker said the products are hand-produced in Thailand and all of the products are signed by the people who made them.

“They’re a real artisan product,” she said.

“It’s everything you need for your body from head to toe.”

Druker said the store was specially designed to bring some of the beauty, style and delights of Thailand to Vancouver. It engages the senses and charms the spirit from the moment a customer walks through the door.

The store carries about 1,200 products “for every body because we have products for kids and pregnant moms – even dogs,” she said.

This is the first time that the Lemongrass House brand has been available for purchase in Canada. Along with retail stores in 17 countries around the world, Lemongrass House products are being used in some of the world’s top hotels and spas, said Horne.

“Although we sell to spas and hotels, the concept is that people can take their own spa products home with them,” said Druker.

“We are the first retail outlet Lemongrass House in North America,” added Horne.

The spa and personal care products are all-natural and handmade, created by Thai artisans.

“The products are safe for the human body and safe for the planet,” said Druker, adding that the brand is a natural fit for Vancouver.

“Our goal is to have a retail presence across Canada basically in big cities. But obviously we’re starting out and this is our first store and it’s a new brand so we can’t expand too quickly,” said Horne.

“We want to concentrate on the retail presence in Vancouver but also an online, ecommerce presence. Having said that, we’re selling an experience. We’re selling a smell. We’re selling a shampoo. The retail store in Vancouver is an opportunity to introduce people to the brand and the concept and building on the success of that store we will be expanding. We’d like to open a store in Toronto. We’d like to open a store in Edmonton.”

Founded by Bobby and Palita Duchowny, Lemongrass House has grown to become a leading provider of handmade spa products to the world’s top hotels and spas, the company says on its website.

“Bobby was born in Malibu, California, and in 1996 he came to Thailand on a movie location assignment, fell in love with the country and decided to stay. He was introduced to an organic farming project and, using his background in aromatherapy that he acquired in the U.S., became interested in extracting pure plant oils from their crops,” says the website.

“Bobby and Palita started making small batches of natural insecticide, using Neem Oil, in the kitchen of their apartment and sold it at the Chatuchak Weekend Market in Bangkok. UNICEF in Thailand heard about them and placed large orders for their signature mosquito spray for use by their teams working in the field. Riding on this success, they relocated to Surin Beach in Phuket and in 2000 started providing premium spa products to the local hotel operations.”

The company says Lemongrass House is a major manufacturer of spa products for some of the world’s top hotels and spas such as Four Seasons Resorts, Hilton Hotels, Banyan Tree and Le Meridien, in 30 countries.

It has more than 50 retail stores in 17 countries. All products are blended and produced in a facility in Cherng Talay, Phuket.

Editor’s note: Vancouver-based Cutler designed the Vancouver store. 

PayBright Expands its E-Commerce Financing Solution in Canada

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Canadian fintech lender PayBright’s instant e-commerce financing solution is now available to more merchants and consumers.

Recently, the Toronto-based company announced its financing solution has expanded to e-commerce merchants operating the IBM Websphere Commerce and Salesforce Commerce Cloud platforms.

PayBright was the first company to launch instant consumer financing for e-commerce purchases in Canada in 2017. “Until then, Canadian retailers and consumers did not have access to a payment method that is becoming common in the U.S., Europe, and other parts of the world,” said Wayne Pommen, President & CEO of PayBright.

He said PayBright’s e-commerce solution integrates with merchants’ e-commerce platforms and provides Canadian customers with an additional payment option at checkout. After selecting PayBright as a payment method, customers can finalize their purchases in a matter of seconds. Merchants receive their funds directly from PayBright the next business day with no credit risk. Customers then pay for their purchases in affordable monthly installments over time, with interest rates as low as zero per cent.

“PayBright is now fully integrated with a number of e-commerce platforms, such as Shopify, Magento, WooCommerce, Solidus, Salesforce Commerce Cloud, IBM Websphere Commerce and SAP Hybris. Merchants using any of these platforms can rapidly deploy PayBright as a payment option for customers. We are also developing additional platform integrations in 2018.”

“We do it about as quickly and easily as you will find anywhere through an instant approval and paperless process. In addition to providing in-store financing, we’re the only company in Canada that’s offering financing for e-commerce transactions in a significant way. Until recently, Canadians were not able to be instantly approved for an installment loan if they were buying something online. E-commerce is the fastest-growing retail channel in Canada and our installment payment solution for online checkout fills a key gap in the Canadian marketplace. We are seeing adoption by small and large merchants in a number of categories,” said Pommen.

“The uptake of PayBright’s offering by our retail partners’ customers shows that instant financing is resonating with Canadian shoppers as well. Our e-commerce merchant partners are seeing growth in customer traffic, increases in checkout conversion of 10-25 per cent, and average order values that are as much as 80 per cent higher than orders that do not benefit from financing. Overall, offering installment payments drives significantly higher revenue per visitor.”

The company was founded in 2009 in the healthcare space. About 18 months ago, the new brand – PayBright – was launched in the retail space.

PayBright says it has approved over $300 million in consumer credit since inception and is funded by major Canadian financial institutions including iA Financial Group and CWB Financial Group. It is also partnered with more than 3,000 merchants in 10 Canadian provinces.

PayBright says it provides consumers with virtual credit accounts they can use to make purchases at participating merchants. Each purchase is paid for with a straightforward, easy-to-understand installment payment plan. Unlike other financing options, PayBright does not require consumers to sign up for a credit card and does not charge hidden fees or punitive interest rates, it adds.

“Customers really benefit when they are making a larger purchase and can break the cost down into monthly payments. We will instantly approve a customer for as much as $15,000. They can then use this approval for multiple purchases over time. And as they make repayments on their purchases, they free up their credit to be used again,” said Pommen. “It’s a win for the customer and a win for the retailer as well.”

CF Toronto Eaton Centre to Restore Facade/Expand Yonge & Queen Heritage Building

2 Queen Street West Rendering

Cadillac Fairview has announced that it will expand and restore the facade of the historic 2 Queen Street West building in Toronto, which is connected to CF Toronto Eaton Centre. The building’s facade will be retained and restored, while new commercial space will be added over several levels. 

“A beautifully restored 2 Queen Street West would serve as a gateway from Yonge Street to the south entrance of the CF Toronto Eaton Centre,” said Rory MacLeod, Vice President, Development, Cadillac Fairview. “This project complements our ongoing investment in the CF Toronto Eaton Centre complex, most recently demonstrated by our announcement with BMO to develop an innovative new workspace in the former Sears office space, construction of the new Queen Street pedestrian bridge and the opening of Saks Fifth Avenue at the Hudson’s Bay Queen St. location.”

2 QUEEN STREET WEST – CLICK TO EXPLORE INTERACTIVE GOOGLE MAP
LOOKING EASTWARD ALONG QUEEN STREET WEST FROM THE ENTRANCE OF HUDSON’S BAY/SAKS FIFTH AVENUE TOWARDS 2 QUEEN STREET WEST.

He went on to say, “Cadillac Fairview is absolutely committed to our responsible investment in the heritage properties under our stewardship. Built in 1885, this building’s beautiful façade is currently obscured having undergone several renovations, but today, we are proud to be restoring 2 Queen Street West to its original glory.”

The project will include 22,011 square feet of retail space/storage and 23,150 square feet of office space. The top floor will house a first-in-class restaurant with an exterior terrace, according to Cadillac Fairview. The existing building will see three new floors added. 

RENDERING LOOKING PAST 2 QUEEN STREET WEST TOWARDS THE HUDSON’S BAY BUILDING (AND ITS PEDWAY), TOWARDS THE CN TOWER.

The 2 Queen West building has stood at the northwest corner of Queen Street West and Yonge Street since 1885, and housed a Woolworth’s store from 1913 until 1980. At one time, department store chain Eaton’s operated a flagship store that surrounded 2 Queen Street West — interestingly, Eaton’s never secured the corner space to expand its massive store. Most recently, an Atmosphere sports store occupied the retail component of the existing building with a Goodlife Fitness upstairs. In the 1990’s, the building housed a Tower Records superstore and decades before, changes to the building saw the facade obscured with aluminum panelling. 

The Yonge and Queen corner now includes luxury department store Saks Fifth Avenue, which operates its Canadian flagship in the Hudson’s Bay building that is connected via a stunning new pedway to CF Toronto Eaton Centre. The Hudson’s Bay building once housed the flagship location for the Robert Simpson & Co. department store chain, which Hudson’s Bay discontinued in the early 1990’s. 

AN EARLIER PROPOSAL FOR A 65-STOREY RENTAL TOWER ON THE SITE.

In 2013, Cadillac Fairview proposed adding a 65-storey rental tower to the site, with 2 Queen’s heritage facade being incorporated into a podium at its base. The 475,000 square foot building would have included 580 residential units, as well as retail at its base. 

With more than 50-million annual visitors, CF Toronto Eaton Centre is North America’s busiest shopping centre, according to Retail Council of Canada’s Shopping Centre Study. The centre is also one of the country’s top-selling in terms of sales per square foot, as well as one of the largest with more than 2.1 million square feet of retail space that spans the CF Toronto Eaton Centre retail complex (anchored by Nordstrom) and the Hudson’s Bay building across Queen Street, which houses Canadian flagships for Hudson’s Bay and Saks Fifth Avenue. 

*All renderings are via Cadillac Fairview

Cadillac Fairview Commences Repurposing Sears Spaces

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Vacant Sears space in the CF Champlain shopping centre in Dieppe, New Brunswick is being transformed into a TD Corporate Office.

The space will house the bank’s new Finance Operations and Business Services Centres.

Cadillac Fairview, which operates the mall, will invest $25 million to transform the current space “into a visually appealing, comfortable, efficient and modern workplace,” it said.

The new office will open January 2019 in the mall which has more than 140 retailers and food vendors.

TD will open regional offices at CF Champlain near Moncton, NB.

The transformation is also an indication of what’s happening across the country as landlords look at creative and different ways to fill the thousands of square feet of empty space created with the collapse of the former retail giant, Sears.

”Today’s top employers are redefining traditional workspaces, building innovative office spaces in amenity-rich environments to meet the evolving demands of their employees,” said Brian Salpeter, Senior Vice President, Development, Cadillac Fairview.

He said TD took up the entire former Sears site of 109,000 square feet on one level.

Cadillac Fairview is a national developer, owner and manager of mixed-use assets, including some of the biggest and most productive shopping centres in Canada.

BMO will open offices above CF Toronto Eaton Centre’s Nordstrom store, in a space that once housed Sears Canada’s flagship.

The company said this is not the first time it is introducing an innovative office component to one of its shopping centres. It said it is leading a trend to transform some retail locations into highly sought-after office uses with similar, successful transformations across its portfolio.

It recently announced BMO’s Urban Campus will open in CF Toronto Eaton Centre’s former Sears space. Also, CF Pacific Centre in Vancouver saw the former Sears building transformed into a unique office space for Sony Image Works, Microsoft and Miller Thomson.

The trend of converting former Sears space into office use simply makes sense. Shopping centres offer great amenities from retail outlets to personal services to parking.

“We looked at all our properties and decided what is the best mix for everything,” said Salpeter. “It’s not going to be the same for every single property but this is one where CF Champlain really is in the Maritimes the premier shopping destination and it’s part of a strategy in our retail centres to bringing in different uses and different uses that are going to have great synergies.

“This is a great office space. It serves two purposes. One it serves to help transform the centre into more a mixed-use destination so it’s still focused on the best-in-class retailers with a large retail component, food and beverage component. But this also now brings in a great modern workplace with TD as a great employer who wants to create a great space to attract top talent and this is really going to be a great office presence for them and they’ll be a nice complement to CF Champlain and all of our retailers there. So it’s a really nice mix.”

The former Sears store at CF Pacific Centre in Vancouver now houses Nordstrom, several smaller retailers, as well as offices for microsoft and Miller Thomson.
ONE OF SEVERAL EXAMPLES: SEARS’ FORMER SPACE AT CF FAIRVIEW IN TORONTO WILL SEE NEW TENANTS IN A REDEVELOPMENT THIS YEAR. PHOTO: GOOGLE STREET VIEW

Other former Sears space in the Cadillac Fairview portfolio is being looked at on an individual basis and the same strategy that was pursued at CF Champlain may not be the case for other shopping centres.

“What we’re seeing now is a trend towards companies who are seeing what a modern workplace is. And there’s a need for everything. Employees want a mix of everything. So that’s why they want collaborative work space and that’s why this space (CF Champlain) is really nice because of the shape of it and how it’s going to be built out – creates a really collaborative work space for the employees and in a hub,” said Salpeter.

“Employees do want that convenience to be located next to all those amenities . . . but also public transportation. Our shopping centres are often hubs of public transportation as well and CF Champlain is no different. It’s a major bus hub as well.”

Retail Council of Canada Announces 2018 Excellence in Retailing Awards Lifetime Achievement Recipient

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Retail Council of Canada has announced that Lee Valley’s Robin Lee and the Lee Family will be awarded with the 2018 Retail Council of Canada Excellence in Retailing Awards Lifetime Achievement Award. The award will be given at this year’s Excellence in Retailing Awards Gala, taking place during the evening of Tuesday, May 29. [Register to attend the gala].

The Excellence in Retailing Awards Gala is part of the two-day Retail Council of Canada Store 2018 Conference, taking place May 29-30 at the Toronto Congress Centre. Registration is now open

Retail Council of Canada’s Excellence in Retailing Lifetime Achievement Award recognizes a family or an individual in retail who has demonstrated outstanding business success and community service throughout their career, and who has left an indelible mark on the industry through innovation and commitment to customers and employees. 

For the past 40 years, Lee Valley has been selecting hard-to-find quality tools that help people do what they love. Its unique products, a “customer-first” philosophy and a commitment to integrity, fairness and respect for all has helped Lee Valley grow the brand. In the 15 years since Robin Lee took over as President and CEO, Lee Valley has expanded from being recognized for high-quality woodworking and gardening tools, to now include new lines of products for outdoor, home, kitchen, leather working, cabinet hardware and power tools. Today, Lee Valley has more than 1,000 employees who serve a growing brick-and-mortar presence, as well as a substantial, highly engaged online community.

“Retail Council of Canada is honoured to recognize Robin Lee and his family with this Lifetime Achievement Award,” said Diane J. Brisebois, President & CEO, Retail Council of Canada. “Lee Valley has kept a visionary approach to retail for more than 40 years. Like his father Leonard, Robin has upheld the tradition of personally approving the highest-quality products and investing significantly in staff to ensure they are highly knowledgeable, supportive and able to create life-long loyal customers. This commitment is evident in Lee Valley’s continued success.”  

Robin Lee joins a distinguished list of past recipients from across Canada, such as Founders of Roots Canada, Michael Budman and Don Green; Founder of The Brick Warehouse Corporation, Dr. William H. Comrie; Founders of Canadian Tire Corporation, the Billes Family; and most recently, former Vice-Chairman of the Hudson’s Bay Company, Bonnie Brooks.

The Lifetime Achievement Award will be presented to Robin Lee at Retail Council of Canada’s Excellence in Retailing Awards Gala on May 29, 2018 at the Toronto Congress Centre, from 5:30pm to 8:30pm ET. For more information and to purchase tickets, visit www.retailawards.ca/tickets.

The Excellence in Retailing Awards Gala will close the first day of Canada’s biggest retail conference, STORE 2018, which will feature more than 80 speakers and attract more than 2,500 retail leaders from across North America. Media are also invited to attend STORE 2018, from May 29 to May 30, 2018. For more information and to purchase tickets, visit https://www.storeconference.ca/register.

Suzi Roher Accessories Prepares to Open First Boutique

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High-end accessories brand Suzi Roher Accessories Inc. is preparing to open its first boutique next month, located in Toronto’s trendy Queen Street West neighbourhood.

A well-established brand that was launched in 1980 by designer Suzi Roher and her husband Michael Day, Suzi Roher Accessories is known for its handmade scarves and belts.

Roher began designing accessories when she was a teenager working in her mother’s fashion boutique, and noticed a lack of unique accessories to complement outfits.

“I saw that there was a niche missing,” says Roher, who is the company’s creative director. “There was nothing great on the market to tie an outfit together, so Suzi Roher accessories was born.”

The brand takes an artistic approach to its accessories, striving to make each item a unique and beautiful piece.

Samantha Day

“Each scarf is an original piece of artwork,” says Samantha Day, director of Suzi Roher Accessories. “It’s really a marriage between fashion and art, because although each one is its own story and its own concept the same way an art piece would be, it’s really dictated by the colours of fashion and all of the trends that you see in the fashion world.”

Roher designs and manufactures each item by hand in her studio located in Toronto’s fashion district. She strives to innovate within her designs continuously, providing customers with a steadily evolving product lineup that adapts to changes in both the art world and fashion trends.

“For me, innovation is really important,” Roher says. “The whole concept was to create fashion tools for women when they get dressed in the morning, so they have these fabulous tools to put together their own creative outfit that will make them feel confident, and make a personal statement.”

The brand’s target market spans all ages, according to Roher. “Our customers are people who love beautiful things, and appreciate artwork and fashion,” she says. “You’re not just buying a scarf – you’re buying a piece of artwork that you can wear – it’s wearable art. That’s what keeps people coming back – it’s the story behind each piece.”

Suzi Roher Accessories distributes its products through other fashion boutiques and department stores throughout Canada, the U.S. and abroad. Stores carrying the brand in Canada include Andrews in Toronto, Ashia Mode and Marilyn’s in Vancouver, and BLU’s in Calgary and Edmonton, among others.

The company decided to open its own store to create a designated space where customers could get to know the brand.

“We thought it was a great time for us to transition and get a space in Toronto and show customers a little bit more of what Suzi Roher is,” says Day. “In the boutique, not only will we have the scarves and belts, but we’ll have Suzi Roher handbags and jewellery and a whole range of other things that we do that the rest of the world doesn’t get to see.”

The large 3,000-square-foot store is located at 870 Queen Street West near Trinity Bellwoods Park. “That atmosphere and energy in that part of downtown Toronto is somewhere we really want to be,” Day says.

The store, which is set for a soft opening in May, was designed by Toronto-based design shop Mason Studio. Day describes the space as “light and airy” and reminiscent of an art gallery, with the scarves and other accessories on display throughout the store.

“We think of it as part gallery, part store,” says Roher. “We’re trying to show our work because we really feel that our work is like art pieces, whether they’re belts, scarves or jewellery – they’re all little art pieces.”

In addition to the retail space on the main floor, the space includes a second floor that will serve as a gallery and event space. Roher anticipates hosting events targeted towards women in that space, featuring high profile female speakers.

Although Suzi Roher Accessories does not have any immediate plans to open additional boutiques, the company might consider further expansion in the future, Day says.

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“Buy Good. Feel Good.” Expo Trade Show, Toronto May 11-13

Image: Buy Good. Feel Good

Buy Good. Feel Good” has developed into Canada’s largest trade show dedicated to social enterprises.

The venture’s aim is to build a community of people and organizations who believe that business should have a positive impact on the world and it aspires to make ethical consumption the norm, inspiring all businesses to operate for the common good.

The Expo is scheduled again for this year from May 11-13 at the Enercare Centre at Toronto’s Exhibition Place. May 11 is set aside for wholesale/trade only where retailers and buyers from shops across Canada and the U.S. are invited to engage with the businesses at the Expo. The last two days are open for the public to shop and buy products.

“We’re a platform for social enterprises and socially-driven businesses. We support their growth by connecting them with retailers and consumers,” says Rafik Riad, founder of “Buy Good. Feel Good”.

“It’s like your traditional trade show but the focus here is not a particular industry. It’s a trade show dedicated to products and services that have a positive impact on the world.”

Image: Buy Good. Feel Good

He says about 120 businesses will be exhibiting this year with products ranging from organic fair trade foods to ethically-sourced fashion apparel and accessories, home decor and consumer experiences such as travel and volunteering. Also offered are investment opportunities like mutual funds that exclusively invest in organizations with a positive impact around the world.

This is the fifth year for the Expo.

Riad is a firm believer in the power of social enterprises to change the world.

He spent 10 years in the field of international development working on policy design and project implementation, including posts with the UK Department for International Development and the Canadian International Development Agency.

He developed expertise and knowledge in sustainable development and poverty alleviation programs.

Image: Buy Good. Feel Good

But one question ate away at him: How do we create both meaningful and stable positive change?

He found the answer in the increasingly popular field of social enterprise.

“I quickly realized that there were already a lot of fantastic social enterprises in Canada, working hard to produce amazing products and have a positive impact on the world. And then I learned that there wasn’t a platform for social enterprises to gain the exposure they needed. They needed a platform that would help them grow, become sustainable, reach their objectives and ultimately achieve a higher level of impact,” he adds.

“The idea of getting all these social enterprises under one roof, showing consumers and retailers the amazing options we have in terms of buying for positive impact both at home and abroad, eventually evolved into “Buy Good. Feel Good.” 

Buy Good. Feel Good

Riad founded “Buy Good. Feel Good” in 2014 as an annual trade show in Toronto that makes sourcing products from social enterprises easy for both buyers and consumers.

“We believe that businesses are key to creating sustainable solutions for the world’s most pressing social and environmental problems,” he says.

Each year “Buy Good. Feel Good” holds the Young Social Entrepreneur Contest to shed light on youth-leading innovative businesses that change the world.

It also holds a Speakers Series where experts shed light on the newest trends in ethical and impactful living.

Retail buyers can register here to attend “Buy Good. Feel Good”

Inside Decathlon’s First Canadian Store [Photos]

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Value-priced large-format French sporting goods retail chain Decathlon has opened its first Canadian location at Mail Champlain in Brossard, just outside of Montreal. The store is larger than originally anticipated at an impressive 60,000 square feet, and it’s also a highly experiential space where customers can try out various products. 

Mall entrance on opening day saturday.

The store’s opening weekend was a busy one — there were lineups to get into the store and sales were said to be brisk. Decathlon’s products are priced lower than at many competitors, and quality is said to be exceptional. The store carries about 6,500 private label goods for 65 sports, which differentiates the retailer from local competitors as well as Decathlon’s European stores, which typically also carry other brands. Given its pricing and overall strategy, some are referring to Decathlon as the ‘Ikea’ of sports retailers, while others compare it to efficient private-label dominant German grocery chain Aldi.

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The Brossard store is highly experiential, with areas dedicated to testing out different products. Included are aisles to test bikes and skateboards, a climbing wall, badminton court, basketball court, putting green, a gym, and even a pool of water to test fishing rods and lures, as well as a mini-pool to try out paddle boards. Customers are saying that it’s a fun experience. 

Decathlon designs, manufactures and distributes a wide range of sports-related equipment and accessories, with over 20 in-house ‘passion brands’ dedicated to different sports, each with its own design team. The company also utilizes customer feedback as part of its research and development and each year, Decathlon’s ‘SportsLab’ creates more than 2,800 new products. 

Technological innovations can be found throughout. One unique feature is the RFID tags on items, which means cashiers aren’t required to scan bar codes on each item when paying for goods. Another is Valtech’s virtual reality experience that allows shoppers to view a selection of more than 200 tents ‘in the outdoors’ through VR goggles. 

There’s also an in-store café/coffee shop with a coffee bar designed to appear to be housed in a food truck. 

The physical experience is what’s important to Decathlon, which sees its stores as being ‘gathering places’. And while the retailer now has an online presence in Canada, orders must be picked up in-store. 

Decathlon has already announced that it will open its second Canadian store next year in Quebec City. The ‘Ikea of sports retailers’ will locate near the city’s new Ikea store at the intersection of Highways 40 and 540. 

The retailer also entered the US market last month with an 8,300 square foot ‘lab store’ at 735 Market Street in San Francisco’s Union Square area. 

Brokerage Oberfeld Snowcap’s Sylvain Charron represented Decathlon in the lease deal with landlord Cominar REIT and according to the brokerage’s website, Decathlon is seeking retail spaces in the 35,000 square foot to 45,000 square foot range in commercial centres that may include power centres, pad sites as well as standalone locations. 

Founded in France in 1976, Decathlon Group is the world’s largest sporting good retailer with nearly 1,500 stores in 39 countries (about 300 stores are in France). It employs more than 80,000 people and boasts annual revenue in excess of C$15 billion. 

Luxury Retailer ‘Coltons Couture’ Plans More Locations after Tremendous Success

Coltons Richmond Centre

In 2012, an online entrepreneur launched an incredible venture in luxury shopping from a 15th-floor penthouse due north of CF Richmond Centre in suburban Vancouver. ‘Colton’s Personal Couture’ was a private shopping club with a $25,000 membership fee and interior design inspired by the Parisian elegance of Dior.

Having made his fortune by strategically creating, building, and selling online luxury merchandise sales hubs, founder Howard Colton was seeking a new challenge: one that was more personal and involved a higher level of customization, than the typical online sale offered.

The penthouse was stocked with a highly curated selection of men’s and women’s luxury brands, a host of additional services and the launch received a swath of media attention by Canada-wide dailies and weeklies. Catering was exquisite, valet parking complimentary, and Showcase Piano’s Manuel Bernaschek loaned the event a white $165,000 F183 Fazioli to accompany Mexican soprano Mariana Valdes and pianist Austin Nash Park. Guests were primarily well-heeled Asians, and the runway show of the season’s hautest looks was devoured.

With a build time of one year and a $3-million investment, the 5,600-square-foot penthouse emerged dripping with chandeliers, $500,000 in luxury brand merchandise, customized private shopping suites, art-filled ‘His and Hers’ washrooms, a 3,000-square-foot continuous exterior greenway with various lounge areas for guests, and limousine service to retrieve and return members as they wished.

While lauded at the time as being ostentatious, it was also before the bloom of private shopping now found everywhere in the city from Holt Renfrew to Top Shop. With rows of Prada, Gucci, Balenciaga, Tom Ford and Etro, Howard Colton was unapologetic and four years later in 2016, his daughter Emanda suggested that they venture into retail.

Vancouver’s Alberni Street ‘Luxury Zone’ was in full bloom and the demand for luxury goods was rising with the west coasts Asian influx. The Lower Mainland had more than enough wealthy inhabitants to take a chance on a one-stop shop that catered to those who had the means, who may not necessarily have the time nor desire, to spend the day shopping downtown. Howard Colton was intrigued by how successful it could be and his instinct told him the time was right.

With the concept of a bricks and mortar location filled with a curated selection of the best-of-the-best of the luxury brands offered in one location, ‘Colton’s Couture’ was launched as a pop-up in Vancouver’s Oakridge Centre. Sales were impressive and soon the ink was dry on a lease. The location was a modest 900-square-feet and with a $500K investment, the boutique was up and running within four months.

At almost double the size of Oakridge, the 1,500-square-foot CF Richmond Centre location followed in October 2017. Heavily inspired by the modern Saint Laurent boutiques, with a six month build time and a $1-million+ investment, the marble and chrome interiors look riche and it is the exclusive Richmond home to the only Canadian based brand represented Canada Goose. Colton relays that the store is the top-performer in the mall, beating out the second place at four times the sales per square-foot. To date, the store has passed $3-million in sales with $7-million being anticipated by year-end. “Shoppers are enjoying the one-stop shop approach where they can see a mix of brands and always find something they like,” says Colton, “and when the merchandise is customized for each store to match the demographics of the community, everyone is happy.”

Colton’s Personal Couture (the original penthouse space) was closed in 2016, but plans to re-launch in time for the 2018 winter holiday season are already underway while the company simultaneously completes design on the largest edition of Colton’s Couture which is slated for late summer in Metropolis at Metrotown.

The 2,100-square-foot Metrotown store will be a mixed modern theme of stainless steel and glass interiors with a contemporary bent. As the exclusive retailer of Canada Goose in Burnaby, the company is re-creating the unique glass display cases feature from the flagship Canada Goose Yorkdale store, but in brushed stainless steel, as the location’s showpiece.

Acknowledging that every retailer cannot possibly sell everything in their stores and with three locations operating by the end of 2018, a 1,500-square-foot McArthurGlen Outlet store is in the works for 2019.

“We are considering expansion in Canada. Thinking Ontario, in particular outside the Toronto metropolitan area. Definitely not Yorkville, Colton’s Couture thrives away from the luxury department stores, possibly Markham’s CF Markville or the CF Sherway Garden area (in Toronto),” explains Colton.

Having made a successful transition from anonymous online luxury brokering to successful in-person sales at bricks and mortar locations, Colton’s Couture anticipates employing 75 people by the end of 2019.

How StyleDemocracy Expanded to Become a Significant Retail Industry Marketing Business

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Toronto-based StyleDemocracy is more than a company that organizes warehouse sales of excess inventory for globally-recognized brands.

It has become a sophisticated, innovative and industry-leading marketing company as well.

Grayson Miller, vice-president of digital at StyleDemocracy, said the company tackles the industry in two ways – supporting brands to liquidate their excess inventory, giving them more capital to work with once the inventory has been cleared; and helping brands communicate with their audiences in Canada through digital marketing, promotions, advertising, content creation, storytelling and everything social media.

“Brands are choosing StyleDemocracy because we have a very loyal customer base, a very loyal client base that has been using our services for 10 years . . . and that’s what we’re really trying to push in this day and age, because there are so many opportunities for a consumer to get distracted to buy in a different area, you need a multi-channel situation,” said Miller.

“So you need to hit them online, you need to hit them physically, you need to hit them with content and storytelling to encourage them to buy. And brands that are doing all three of these things effectively are successful in this new retail world and we just want to help brands reach that level that can’t do that by themselves.”

Back in 2006, StyleDemocracy began collecting email addresses at each sale so they could easily notify their customers of their next big event. After a few years, the email list developed into an extremely efficient marketing platform, as these sales would get anywhere from 10,000-25,000 people through the doors each time.

Nearly 8 years ago, Miller was introduced to StyleDemocracy’s founder and president, Michael Berg, and convinced him on the opportunity that the Styledemocracy warehouse sale email list could be utilized by other brands and retailers with their own promotions.

“When you have a captive audience and you don’t communicate with them regularly the audience gets bored . . . My main thing when I came on board is how do we communicate to our customers and continually engage them on a regular basis?” said Miller. “So we decided to launch StyleDemocracy.com the blog which originally started out simply as a way to inform members about upcoming warehouse sales and sample sales. And because the content was so well-received, it kept progressing into different avenues. It kept growing into different forms of content because this is what people were looking for.”

“When you build up a sizeable population with an email list and when you get sizeable traffic, you can then start to leverage that and look for partners to communicate with your audience as well and essentially build that into a marketing platform.”

Today, the company’s email list(s) equate to more than 140,000 people and continually growing.

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StyleDemocracy’s marketing platform works in several ways:

●     Email Marketing – Its expertise lies in brand promotion and event marketing. One of the most successful strategies it uses for clients is email marketing with more than 10 years of experience delivering results with custom-targeted email campaigns;

●     Social Media Marketing – With networks that are always growing, its social accounts are one of its biggest assets. Through platforms like Facebook, Instagram, and Twitter, StyleDemocracy is able to amplify the client’s message to followers and audiences across the nation through the use of high-impact campaigns, keeping audiences engaged with powerful content;

●     Content creation – It creates content that can be shared through a brand’s channels or exclusively through StyleDemocracy. It has worked with the top global brands to create engaging and memorable content – content that encourages and fosters relationships between brands and consumers;

●     Contest Marketing – Whether the goal is to increase social growth, generate brand buzz, or to push sales in-store and / or online, StyleDemocracy helps in those areas. Contests are an effective way to gain brand momentum and engage with customers and audiences in a meaningful way;

●     Event Marketing – The StyleDemocracy team has almost 20 years of experience marketing events in Canada. Although platforms are constantly changing, its proven strategies work in helping bring more customers through the doors;

●     Experiential Marketing – StyleDemocracy-hosted events are a perfect opportunity to expose products to customers.

The company has gone from collecting emails on sheets of paper to utilizing state-of-the-art technology to help grow and manage an overall community which has surpassed 250,000 and keeps growing.

“So at the end of the day, we had this captive audience that we needed to engage with on a regular basis combined with some advertisers who were eager to let our customers know about their own promotions and that’s how the Style Democracy publication was born.”

Once that publication was up and running, the company was able to leverage the views and the readership to advertisers who were interested in communicating with that audience.

Miller said the average lifespan of a StyleDemocracy customer is seven years on the email list. It’s a very loyal subscriber base.

The company is comprised of online content, events and ecommerce. Everything flows together. Potential customers are informed through the content and are enticed to either attend a physical event or to check out the ecommerce site.

“We have set up a strategy to acquire these people at our sales events. So we meet them face to face. These are locked in, fully engaged people that have said they want to receive shopping information,” said Miller.

“The future is all about being bigger. We want to create more content, a bigger marketing platform. And the more people we engage and bring to our platform through content and through storytelling, the bigger our audience gets and that enables us to reach out to larger advertisers and to create more interesting campaigns with bigger and better brands.”

For more information, contact Grayson Miller at: grayson@styledemocracy.com

*Partner Content. To work with Retail Insider, email: craig@retail-insider.com.