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Sears Canada lays off over 1600 employees & outsources tech jobs to IBM

Photo: Sears Canada

Sears Canada has laid off over 1,600 employees, representing more than 7% of its entire workforce. Included in these layoffs are 283 warehouse jobs across Canada as well as 1,345 associate jobs at three customer call Centres in Montreal, Belleville Ont. and Toronto. Call centre jobs will be eliminated over the next nine months, and will be outsourced to IBM. 

Sears spokesperson Dan Madge says Sears warehouses affected by the most immediate layoffs are in Calgary, Montreal, Belleville and Vaughan (both in Ontario) and in a Vancouver suburb. 

The following is their press release: 

TORONTO, Jan. 15, 2014 /CNW/ – Sears Canada Inc. (TSX: SCC) announced today that the Company has entered into an agreement with third party vendor IBM to externally reassign the work currently performed at three internal Sears Customer Contact Centres.  The move to a third party will enable Sears to realize significant capability upgrades which will result in better processes, controls and tracking and an overall improvement in the customer experience. The transfer of responsibility, designed to be seamless to customers, will take place over the next nine months and affect 1,345 associates.

“The changes we are making to our Customer Contact Centres will allow us to streamline the support structure of our organization while enhancing the overall customer experience,” said Doug Campbell, President and Chief Executive Officer, Sears Canada Inc. “Our partner will bring tools and technologies that will allow us to operate more effectively without the ongoing investment in and maintenance of legacy proprietary systems. This will provide our customers with the benefits of up-to-date technology and enable us to focus on our core retail business, the area where we believe we have the greatest opportunity to maximize the value of the Company.

“For those who are leaving Sears, career transition support will be provided to assist in preparing for and obtaining their next role outside of Sears.

The Company is also initiating a reorganization and simplification of its logistics organization intended to drive optimal performance by leveraging tools and technology that will streamline business processes, which will result in an additional staff reduction of 283 associates effective immediately.

“These types of decisions are not made without considerable thought and deliberation,” added Mr. Campbell.  “We are planning for the future of Sears Canada and taking steps now that will allow us to continue serving customers as a viable national retailer coast to coast in stores and through our Direct channel now and in the future.  In this case, we firmly believe that these changes are necessary and will allow us to better serve our customers.  I thank those leaving Sears for their contribution to the Company and wish them all the best in the future.

“Sears Canada is a multi-channel retailer with a network that includes 181 corporate stores, 241 Hometown stores, over 1,400 catalogue and online merchandise pick-up locations, 101 Sears Travel offices and a nationwide repair and service network. The Company also publishes Canada’s most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

Although the Company believes that the forward-looking information presented with respect to the outsourcing initiative is reasonable, such forward-looking information involves known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information, and undue reliance should not be placed on such information.  The forward-looking statements in this release are made as of the date hereof.  The Company does not undertake any obligation to update publicly or to revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by law.

[Source: Press release]

[Sears Canada website]

Nordstrom to replace Sears at the Toronto Eaton Centre

Future Nordstrom Location at Toronto Eaton Centre

As many of us expected, Nordstrom has announced that it will replace Sears at the Toronto Eaton Centre. It will open a 213,000 square foot, three-level store. Construction begins in March and the store is scheduled to open in the fall of 2016, around the same time as its Yorkdale Shopping Centre location

Although Sears will vacate the Toronto Eaton Centre space next month, it will continue to occupy approximately 460,000 square feet of office space over four floors above Nordstrom for Sears Canada’s headquarters. The office space was formerly retail space. 

In total, the Toronto Eaton Centre Sears is about 816,000 square feet. Besides the square footage to be occupied by Nordstrom and Sears Canada’s office space, an additional 140,000 square feet of retail space will become available for other retailers. Tenant(s) are expected to be announced in the near future. 

Dundas/Yonge Street, Street level (Level 3) Lease Plan: Cadillac Fairview

Despite the fact that it will be the company’s Canadian flagship, the Toronto Eaton Centre Nordstrom will be its second-largest Canadian store location. Its Vancouver store will be larger at almost 230,000 square feet.

Sears sold its Toronto Eaton Centre lease back to landlord Cadillac Fairview in October. Sears’ Canadian entry was made possible after it sold back store leases in Vancouver, Ottawa and Calgary. It subsequently sold two other leases, paving the way for a Nordstrom store at Toronto’s Yorkdale Shopping Centre

“Our properties were the first to welcome Nordstrom to Canada, and we’re thrilled to continue our partnership with Nordstrom in the opening of five of six of its locations in Canada,” said John Sullivan, President and Chief Executive Officer, Cadillac Fairview.

Wayne Barwise, Executive Vice President of Development at Cadillac Fairview said that over the past three years the corporation has spent $120 million in enhancements to Toronto Eaton Centre.“This second phase of redevelopment will include an additional $400 million. We are delighted to have Nordstrom be part of this exciting venture as we continue to bring a premier urban retail shopping experience to the city,” he said in a release.

Nordstrom Toronto Eaton Centre joins five previously announced Canadian stores. Nordstrom plans to open additional full-line stores and Nordstrom Rack stores as the company continues to expand into the Canadian market.

[Source: Newswire]

[Nordstrom website]

13 things that will be less expensive in 2014


Although you might have been disappointed to see that things like wine and milk are destined to be more expensive this year, there’s still good financial news on the horizon. Analysts predict certain products will see significant price cuts in the coming months. From 4K TVs to used cars, we’ve rounded up a list of items you can expect to spend less on this year.

1. 3D Printers
2014 will be the year 3D printing goes mainstream. Key patents on the technology are set to expire in February, which will open the market to competition. As a result, these once-prohibitively expensive machines will see significant price drops. We’ve already seen a fully-funded KickStarter for a $100 3D printer, so there’s no telling how cheap devices can get, but more competition, expired patents, and widespread acceptance of the technology all mean that it’s time to give the third dimension a try.

2. 4K HDTVs
CES is officially over, but for 4K TVs (aka, Ultra HD TVs), the ride is just beginning. Unlike 3D TVs, which took forever to drop in price and had little to no content at launch, manufacturers are making an aggressive push for 4K TVs. Seiki led the price-cutting charge in 2013 and other off-brand manufacturers will soon join the party. Even Netflix has announced plans to stream its Emmy-winning show House of Cards in 4K (on select 4K TVs). The average household may not be able to afford (or want) a 4K TV, but for early adopters, expect the prices to tumble as the year progresses.

3. Gold
Though the precious metal soared in the wake of the financial crisis, gold will suffer a “significant decline” in the new year, according to analysts at Goldman Sachs. The global investment bank predicts bullion will fall at least 15% bringing the cost of gold down to $1,057 an ounce. An upbeat global economy and bullish stock market mean otherwise safe investments, such as gold, will suffer in the new year.

4. Smartwatches
Wearable technology made strides in 2013 thanks in part to products like Google Glass and the Samsung Galaxy Gear, which helped push wearable tech into the limelight. But despite Google and Samsung’s best efforts, wearable tech still hasn’t gone mainstream. This year that will change as analysts predict that Apple will enter the arena, as the company has already hired Nike’s Jay Blahnik, the man behind the FuelBand. With Apple onboard, wearable tech will get the push it needs while competitors will seek to compete with the popular brand on price.

5. Crude Oil

Oil production is growing so rapidly that the Energy Information Administration predicts output to approach an all-time high by 2016. As a result, there will be a cutback on oil imports, leaving previous suppliers with overproduction. Moreover greater usage of natural gas and fuel-efficient cars will lessen the demand for oil. As a result, Deutsche Bank expects oil prices to drop to $88.75 (US$) a barrel, and the global benchmark of Brent crude to fall to $97.50 (US$) a barrel this year.

6. Off-Contract Smartphones
It’s already easy to find deals on smartphones, but it might get even easier in 2014. According to an IDC forecast, the average selling price of an unsubsidized smartphone is expected to decline about 13% from $387 to $337. By 2017, the average price is predicted to be just $265. While there will always be free subsidized phones available to shoppers who are willing to be locked into a 2-year contract, the option to pay upfront (and use cheaper phone plans) may become increasingly appealing this year as prices fall. Moreover, this overall trend may yield lower starting prices for subsidized phones, and models may become free much faster as well.

7. Touchscreen Laptops
Facing stiff competition from tablets and smartphones, manufacturers have attempted to reinvent the laptop in order to keep it relevant. As a result, features that once cost a premium, such as touchscreen displays, will become standard in 2014. Since September, the best price on a 15″ touchscreen laptop has fallen by 17%; the lowest price for an ultraportable with a touchscreen dropped a more impressive 33%. As a result, $200 touchscreen laptops may be the norm rather than the exception this year.

8. 1080p Laptops
In general, 2014 notebook sales are predicted to drop, with no significant recovery expected. Even Intel is looking to shed its PC image by doubling down on Android and tablets. For consumers, this means premium laptops at not-so-premium prices. So while that QHD+ laptop may still be out of your budget, 1080p models will swiftly drop in price. In fact, the lowest price we saw for a 15.6″ 1080p Haswell laptop in 2013 was $499 — a 33% price drop from the best deal we saw for a similarly-equipped 1080p laptop at the start of 2013.

9. Xbox 360 & PlayStation 3
The Xbox One and PlayStation 4 were among the biggest tech stories of 2013. Equally big were their respective price tags of $499 and $399. But not all hope is lost for budget gamers, as both Microsoft and Sony announced they would continue to support their respective previous-generation systems for the coming years. That means we can expect to see rock-bottom pricing on these systems, games, and accessories — especially as the next-gen consoles start to become less difficult to obtain.

10. Microsoft Surface Tablets
Although the holidays bought some good news for Surface sales, Redmond’s tablet is still trailing behind the competition. And with rumors of a Surface mini debut this spring, you can expect more price cuts on the original Surface RT tablets. To date, we’ve seen the Microsoft Surface 10.6″ 32GB Windows RT Tablet for as low as $199, a far cry from the $499 price tag it debuted with back in October of 2012.

11. Coffee
Your morning cup of coffee is about to get sweeter, too. Brazil produced a record crop of everyone’s favorite coffee bean in 2012 and another big crop is expected for mid-2014. That will help drive the cost of coffee down significantly. Unfortunately, Starbucks fans won’t see a difference at their local cafe as the retail chain isn’t lowering prices (at least not significantly).

12. iMac
Apple’s all-in-one iMac shed a lot of weight in 2013. Unfortunately, so did sales, as Apple sold fewer than expected units in the worldwide market, according to KGI Securities. As a result, analysts predict Apple will debut a budget iMac in 2014. For naysayers who don’t think it’s possible, Apple already has a strong line of “budget” devices starting with the iPhone 5C, iPad mini, and 11″ MacBook Air.

13. Used Cars
In the market for a new set of wheels? According to Moody’s Analytics, you have until mid 2014 to act. Analysts at the firm expect prices of used cars to dip 3% to 4% lower than where they stand now, due to rising new vehicle sales, which have increased the inventory of used vehicles from trade-ins. Price-wise, Edmunds.com states the average used car sold for $15,617 during Q3 of 2013, down 2.8% from the previous quarter. Brands to look for include Volvo, GMC, and Chevrolet, which sat the longest in used car lots according to Edmunds.com.

Readers, which price cuts are you most excited about? What other items do you think might get cheaper in 2014? Feel free to comment below, to Retail Insider’s Facebook Page or Tweet us your response. 

With over a decade of experience covering technology, Louis Ramirez has written for CNET, Laptop, Gizmodo, and various other publications. Follow him on Twitter at @louisramirez.

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Mountain Warehouse to further expand into Canada

Mountain Warehouse

British travel and outdoor retailer Mountain Warehouse intends to open stores and further expand into Canada. It has already secured a brokerage to acquire Canadian retail space, and has opened its first Canadian location at the Toronto Premium Outlets. The company sells equipment for hiking, camping, running and skiing.

Mountain Warehouse now has over 150 stores. Most of them are in the United Kingdom and elsewhere in Europe. The company was founded in 1997 and is known for designing its own products, which are considered to be both well priced and high in quality. It is seeking store space in the 3,500 to 4,500 square foot range, with a desired 40 foot minimum retail frontage for each store location.

Mountain Warehouse’s expansion across Canada will be exclusively represented by Brokerage Northwest Atlantic Inc. There’s no word yet on how many Canadian store locations Mountain Warehouse intends on opening.

[Mountain Warehouse website]

Prada opens at Toronto’s Yorkdale Shopping Centre

Photo: Darrell Bateman

Prada has opened a boutique at Toronto’s Yorkdale Shopping CentreHolt Renfrew store. The Prada concession features accessories as well as women’s ready-to-wear and footwear. The shop is about 3,000 square feet and can be accessed both from within Holt Renfrew as well as from an entrance facing the mall. The photo above is the mall entrance to the new Prada store. 

The Yorkdale Prada is the latest concession for Prada in Canada. Prada has taken to opening and operating leased concessions around the world and currently operates concessions at Holt Renfrew’s Toronto (Bloor Street), Calgary and Vancouver stores. 
Prada joins neighbouring designer concessions including Chanel (which recently opened next to Prada), Gucci, Dior and Louis Vuitton. 

Prada also has a 5,889 square foot free-standing flagship at 131 Bloor Street West in Toronto. It features menswear, womenswear, accessories, footwear and fragrances.

Yorkdale Map

We’ve been told that Saks Fifth Avenue intends on opening Prada concessions within its new Canadian stores. In fact, Prada will be one of several key designer concessions that Saks and Holt Renfrew will compete to operate. Nordstrom also has Prada concessions at several of its American stores and may also try to open Canadian Prada concessions. 

We’ll keep you updated on Prada’s Canadian store expansion, especially given Saks Fifth Avenue’s intentions to carry the designer in Canada. 

Thank you Darrell Bateman for the photo at the top of this article.

[Holt Renfrew website]
[Prada website]

Hugo Boss to open at Richmond Centre in suburban Vancouver

Photo: Hugo Boss

A 3,000 Square foot Hugo Boss store will open soon at Richmond Centre in Richmond BC, just south of Vancouver. The store is expected to carry menswear only, though we’ve been told by Hugo Boss management that the product selection could be amended to include some womenswear.

The store will be operated by Hugo Boss Canada. 

The mall’s landlord, Cadillac Fairview, has recently added other upscale retailers including Kiehl’sMichael Kors and Thomas Sabo. TopShop/TopMan has secured almost 15,000 square feet of space adjacent to the mall’s Hudson’s Bay and it is expected to open in the spring.

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[Richmond Centre website]

[Hugo Boss website]

Toronto’s Gucci store is one of only 3 in North America to feature made-to-measure

Photo: Darrell Bateman (darrellinyvr, Flickr)

Toronto’s flagship Gucci store at 130 Bloor St. West is one of only three North American locations to offer men’s made-to-measure services. The 6,500 square foot store is also only one of four North American stores to include made to order items.

Gucci’s made-to-measure services offer product customization from an exclusive collection of 82 fabrics. The service provides finishes and details that allow for personal tailoring according to the client’s individual measurements. Prices start at over $3,000 for a men’s suit.

The only other North American Gucci stores to include made-to-measure services are the Fifth Avenue Gucci flagship (with a whopping 44,000 square feet of retail space) and the Beverly Hills flagship (about 12,000 square feet). Chicago will be the fourth North American city to offer made-to-measure when it expands its current store next summer to almost 15,000 square feet, occupying upstairs space currently tenanted by J. Crew.

Gucci Yorkville Bloor Photo: Darrell Bateman (darrellinyvr, Flickr)

Toronto’s Gucci store is also one of only four North American locations to retail made to order handbags and other customized leathergoods. Besides the Manhattan and Beverly Hills flagships, Gucci at Miami’s Bal Harbour Shops also features made to order. Again, Chicago’s expanded Gucci flagship will boast made to order Gucci products when it opens its expansion in the summer of 2014.

Can Shoppers Drug Mart’s enhanced beautyBOUTIQUE concept overtake Sephora in the Canadian luxury beauty market?

Sephora Exterior

This article includes an analysis of the similarities and differences between Sephora and Shoppers Drug Mart’s beautyBOUTIQUE concept, as the two retailers compete for Canada’s cosmetics dollar. It expands on our previous article about Shoppers’ opening a flagship beautyBOUTIQUE in Downtown Vancouver

By Steph Chiu

When you think of shopping for luxury beauty products, Sephora is the name that comes first to many of our minds. Since 2004, the French beauty brand has opened over 38 stores in Canada. Sephora is known for offering high-end brand name products in its bold and modern stores accented throughout by bright lighting, providing the ultimate luxurious retail environment for shoppers. 

Canadian drugstore chain Shoppers Drug Mart is also a popular destination for beauty-seekers, with cosmetic and fragrance products sold in its numerous locations across Canada. Many of its drugstores include a dedicated department for cosmetics known as the “beautyBOUTIQUE”, featuring brands formerly exclusive to department and specialty stores. These partially-separated boutiques are distinguished by more contemporary fixtures and softer lighting. First launched in 2003, Shoppers has since expanded the concept to over 300 stores nationwide. 

Typical store interior for existing beautyBOUTIQUE locations [Image Source]

Shoppers also owns six standalone specialty beauty outlets called Murale. It competes in the luxury beauty market. With its sleek design and higher-end product offerings, Murale allowed the retailer to better compete with the likes of Sephora. First opened in 2008, the upscale concept was predicted to expand to 50 locations within five years, but its fate is now uncertain with two of its original eight stores shut down just last year.

Murale store exterior [Image Source]
Murale store interior [Image Source]

As increasing competition looms from Sephora and Amazon in the Canadian market for luxury beauty products, Shoppers has responded by enhancing its luxury offerings through its beautyBOUTIQUE concept. A prototype of the updated concept was first launched in November 2012 at Bayview Village Shopping Centre. A second enhanced beautyBOUTIQUE was opened at Toronto Eaton Centre in August 2013. The new boutiques offer 21 prestige brands such as Guerlain and Chanel, currently carried at Murale but not at existing beautyBOUTIQUE locations. New modern fixtures, digital signage, and ambient lighting have also been introduced to provide an “elevated prestige beauty experience” to customers. 

Updated signage and storefront of Shoppers Drug Mart at Toronto Eaton Centre [Image Source]
New fixtures and signage in the beautyBOUTIQUE [Image Source]

At first glance, the new beautyBOUTIQUE stores by Shoppers may remind many of Sephora stores. Let’s take a closer look at how these two competitors compare.

Store Design: The beautyBOUTIQUE experience is now much more upscale; Shoppers has used many of the design elements featured in its Murale stores and brought them over to the new beautyBOUTIQUE. With the updated fixtures, signage, and lighting, the store design looks strikingly similar to Sephora stores. Products remain merchandised by brand in both stores. 

New beautyBOUTIQUE concept [Image Source]
Sephora Store Interior [Image Source]

Product Offering: The main selling point of the new beautyBOUTIQUE’s are the prestige brands now available. With luxury names like Chanel, Guerlain, and Yves Saint Laurent, Shoppers is much better positioned to compete with industry players like Sephora. This is an amazing feat for the drugstore retailer: Shoppers has come a long way in overcoming the stigma of selling luxury products in its stores through the evolution of its beautyBOUTIQUE concept and the success of their Murale chain. 

Although Sephora offers a much wider range of brands, the one advantage that Shoppers has is its comprehensive line of Chanel products, which are not currently available at Sephora stores in Canada. The beautyBOUTIQUEs also feature new fragrance testing spots and “play stations” for customers to touch the products.

Services: Both Shoppers and Sephora offer specialized services for customers in their stores. As in existing beautyBOUTIQUE locations, beauty advisors are on-hand to provide expert advice and makeup artists are available as well. The area has been given a design upgrade as mentioned above. In Sephora, makeup applications are also available in what they call their “Beauty Studio” section of the store.

Makeup applications available in the new beautyBOUTIQUE [Image Source]
Sephora Beauty Studio [Image Source]

Sales associates in the beautyBOUTIQUE stores focus on cross-selling products across all brands, rather than the traditional department store practice of having individual brand consultants. This is a well-known practice in Sephora stores and allows the associates to provide the most knowledgeable, unbiased service to its customers. 

Customers and Loyalty Programs: Shoppers Drug Mart is one of the most trusted and recognized names in the Canadian retail landscape. The Shoppers Optimum loyalty program boasts over 10 million members (almost one in every three Canadians), representing a wealth of valuable customer data, and Optimum points can be earned and redeemed on almost anything in the store. This is a huge advantage that Shoppers can leverage as it strives to expand its presence in the luxury beauty landscape. While Sephora also has a loyalty program called “Beauty Insider”, including a premium level with exclusive perks for V.I.B. (Very Important Beauty Insider) members, Sephora’s version lacks the scale and flexibility of the Shoppers Optimum program.

E-Commerce: With the expansion of the beautyBOUTIQUE concept, Shoppers has updated its website to include a useful brand finder tool and selected product information on its new brands. However, the website is very limited, and while you can shop for Murale products online at murale.ca, an e-commerce platform for beautyBOUTIQUE is not yet available. Given that the option exists for Murale, it seems like only a matter of time before Shoppers will begin to offer a way to buy beautyBOUTIQUE products online. Doing so will allow the retailer to compete even better with Sephora, who launched its Canadian e-commerce store, sephora.ca, in late 2012.

Conclusion
Overall, the future looks bright for Canadians eager to buy luxury beauty products with the many new offerings being introduced to the market. Shoppers’ enhanced beautyBOUTIQUE concept is visually stunning and presents a definite competitive threat to Sephora. We will be keeping an eye on potential expansions of the concept to more stores, as well as the possibility of an online store being introduced.

Steph Chiu is an Honours Business Administration student, currently attending the Ivey Business School at Western University.  

Canada’s 4th DKNY store to open at West Edmonton Mall

Photo: Darrell Bateman (darrellinyvr, Flickr)

West Edmonton Mall will become home to Canada’s 4th DKNY store. It will be located on the mall’s second level between Lacoste and Coach

There are two DKNY stores in Vancouver (2625 Granville Street and at Oakridge Centre) and a store location at Les Cours Mont-Royal in downtown Montreal. A DKNY outlet store is also located at Vaughan Mills in suburban Toronto. 

For those unfamiliar, DKNY is a lower-priced ‘diffusion line‘ fashion line by New York City-based designer Donna Karan. It was founded in 1989 and includes ready-to-wear and accessories for men, women and children. 

DKNY is the latest upscale retailer to be featured alongside recently opened Tiffany & Co. and Stuart Weitzman stores. Neighbouring upscale retailers include Michael Kors and Coach

Thank you to our source Darrell Bateman for providing this article tip, as well as the photo at the top of this article. 

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[West Edmonton Mall website]
[DKNY website]

Neiman Marcus CEO addresses speculation that the company will open in Canada

[Image Source]

Neiman Marcus CEO Karen Katz has addressed speculation that her company will open stores in Canada. Readers may recall that Neiman Marcus was bought by The Canada Pension Plan Investment Board and Ares Management in September 2013.  Given the Canadian connection, some questioned if Neiman Marcus would open store locations in countries other than the United States. Until now, it was unclear what direction Neiman Marcus would take post-purchase.


Ms. Katz discussed her company’s expansion plans in Dallas during a speech given at the Weitzman Group‘s annual retail forecast on Wednesday, January 8th. During her speech, Ms. Katz revealed that her company plans to focus on its online business and “slow” domestic growth, and that it will bypass plans for Canada, at least for now.


Some may be disappointed to learn this, though Canada’s luxury retail market is about to become substantially more crowded with the introduction of upscale American retailers such as Saks Fifth Avenue and Nordstrom.


Dallas-based Neiman Marcus has over 40 full-sized American department stores, including several productive flagships of over 200,000 square feet. It also owns New York City’s 316,000 square foot Bergdorf Goodman store. Neiman Marcus stores are typically in the 100,000-150,000 square foot range and the company is considered to be a premier luxury store.


Regarding international expansion, Ms. Katz said: “My greatest dream would be to have a few stores across the world, but it would be very difficult to envision that over the short term. That would be the hardest thing that we could ever try to pull off.”


Neiman Marcus will instead focus on its $1-billion-a-year (and growing) e-commerce business, which now accounts for about 22% of its sales. Interestingly, Ms. Katz says that the customer who shops both online and in-store spends four times as much as a “single-channel shopper”, who only shops either online or in-store. Neiman Marcus will also concentrate on its ‘Last Call’ discount chain as well as its lower-priced ‘Cusp’ stores as part of its domestic growth strategy.


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[Article source: Bizjournals (Dallas)]


[Neiman Marcus website]